The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

Over-the-shoulder view of a blonde woman working on social media graphics at her computer with the headline “How to Make Social Feeds Less Repetitive.

How to Make Social Feeds Less Repetitive content creation instagram feed small business marketing social media strategy

Feel like your feed is just the same old, same old? You’re not alone. So many business owners fall into a rut with content that starts to feel repetitive. The good news is, it’s totally fixable w...

Slide graphic showing examples of Instagram feed layout ideas with photo patterns, quote graphics, and real-life selfies. Title reads “Ideas for Your Instagram Feed Layout” on a pink background.

Ideas for Instagram Feed Layout instagram instagram feed instagramtips

Want to make your Instagram feed look more cohesive and on brand without overthinking it? I've got you!

There are so many ways to approach your Instagram layout and the best part is, you can choo...

Upgrade Your Instagram instagram instagram growth instagramtips sellingoninstagram

Feeling like your Instagram isn’t working for you the way it should? Maybe it’s time for a refresh! 🙌🏼

Social media is meant to work for you, to grow your audience, build trust, and drive traffic t...

Hashtags for Your Online Business hashtag tips hashtags hashtags troubleshooting social media marketing

If you’ve ever found yourself staring at your post wondering, “What hashtags should I even use?” you’re definitely not alone.

Hashtags can feel confusing, but when you understand how they work, t...

Struggling with Instagram hashtags? This guide walks you through easy tweaks to improve your hashtag strategy for more reach and engagement. Perfect for small businesses ready to grow their social media presence with intention.

Hashtag Troubleshooting hashtag tips hashtags hashtags troubleshooting social media troubleshooting

Hashtag strategy can be tricky.
And one of the most common questions I hear as a social media manager is:

Why aren't my hashtags doing anything?

You're not alone in asking that. Hashtags are one ...

Social Media Marketing: 5 tips small business marketing social media growth social media marketing social media tips

Trying to step up your social media game but not sure where to focus? I’ve got you! 🙌🏼 Here are five of my favorite go-to tips to strengthen your strategy and boost your visibility.

1. Use the r...

Interested in a Social Media Audit? small business marketing social media audit social media growth

If you’ve been feeling unsure about your current social media strategy, a Brandakin Social Media Audit might be the clarity you’ve been needing.

We’ll take a deep dive into your current content, ...

Profile Photo Advice brand loyalty entrepenuers instagram growth social media tips

Choosing a profile photo seems simple... but it’s actually one of the most important first impressions you’ll make on social media!

Here are a few tips to help you pick the perfect one:

📌 If you...

How To Give Back To Customers brand loyalty customer experience small business marketing

Giving back to your customers is one of my favorite topics, seriously. It’s something I value deeply in my own business.

Because here’s the truth: I don’t want to have 15 clients I barely know. ...

Social Media Copy: Get Creative, stylized text on a light background with a large orange flower outline and sparkles. The graphic encourages creativity in social media captions and branding.

Social Media Copy: Get Creative! content creation social media strategy social media tips

Let’s talk about one of the most underrated parts of your content, your caption (aka your social media copy).

You might think the video or photo is the most important part... but let me tell you,...

Social Media Post Inspiration content creation content ideas social media tips

Feeling stuck trying to come up with something to post? I’ve so been there.

You’re juggling everything else in your business, and sometimes the last thing you want to do is figure out what to post ...

Graphic showing a lightbulb leading to three mobile phones labeled “POST,” illustrating how one idea can become multiple content posts. Text at bottom reads “Create Multiple Content Posts From One Idea.” Background is light with olive accents.

Create Multiple Content Posts From One Idea content creation repurpose content social media troubleshooting

Did you know? With one good idea you can create multiple content posts! Here are five separate pieces of content you can create from a single idea...

Did you know one sol

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