The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

How I 5X’d My Client’s Organic Social Traffic in Less Than 12 Months (Without Paid Ads) social media insights social media managment social media marketing

Let’s Normalize Being Intentionally Online

If your job and your leads live on social media, you cannot treat your brain like an afterthought.

Your mindset is a business asset.

When you are chroni...

Neutral-toned graphic with bold burgundy and orange text reading: “Just knowing your audience’s demographics doesn’t cut it anymore.” Branded Brandakin Social Media design representing a blog post about using psychographics and buyer psychology to improve content conversion strategy.

What Actually Happens in the First 30 Days of Working With a Social Media Manager social media growth social media insights social media managment social media marketing

What Actually Happens in the First 30 Days of Working With Me

Most people wait until they feel “ready” to get help with content.

But while you’re trying to keep up, you’re quietly losing visibilit...

Blonde woman in a pink sweater working at her laptop in a bright, home office setting with books, plants, and essential oils in the background. Text overlay reads: “Boost Your Business: 4 Valuable Reasons to Hire a Social Media Manager.”

Boost Your Business: 4 Valuable Reasons to Hire a Social Media Manager small business marketing social media social media managment social media marketing

Let me ask you something…
Can you really afford to keep doing social media the way you're doing it? 🤔

I know how it feels to be stretched thin, trying to create content, stay consistent, grow an aud...

Day 9 of Social Growthmas blog graphic featuring a cheerful woman in a Santa hat pointing to text that reads “The Secret Folder Strategy That Makes Social Media Posting Way Easier” on a festive pink background with wrapped gifts, ornaments, and pine accents.

Day 9 of Social Media Growthmas - The Secret Folder Strategy That Makes Social Media Posting Way Easier content creation social media consistency social media managment social media tips

Let’s be honest, the hardest part of social media isn’t creating.
It’s staying consistent when life gets chaotic. 😅

But what if I told you there’s a super simple strategy that saves time, boosts con...

Brandakin Social Media awarded 2025 Platinum Winner by CommunityVotes Fargo for Social Media Marketing and Digital Marketing, displayed with two award badges and a laptop in the background.

From Side Hustle to Award Winning Business: A Thank You to the Fargo Community social media managment social media marketing

What started as a side gig in college has now turned into a full-time, award-winning business… and I’m still wrapping my head around it! 🤯

Being a small business owner means wearing a lot of hats, ...

Emily sitting at a desk in a bright home office, smiling at the camera. A desktop computer and tablet are on the desk, surrounded by plants, books, and office supplies. Text overlay reads: "Ask Emily: Should I Reuse Social Media Content?

Ask Emily: Should I Reuse Social Media Content? content creation content ideas social media managment social media marketing

The Secret to Keeping Up With Social Media? Reuse Your Content!

Want to know the real secret to staying consistent with your social media posts?

Reuse your content.

Yep. I said it. And yes, it r...

A blonde woman in a purple dress works on a laptop and phone, shown across a computer and smartphone mockup. The text on the image reads "Expectations for your social media manager" against an orange background.

Expectations For Your Social Media Manager social media managment social media marketing social media tips

Thinking About Hiring a Social Media Manager? Let’s Talk Expectations

If you’ve ever wondered what should I actually expect from a social media manager. this one’s for you.

Maybe you’re thinking a...

Emily holds a laptop in a cozy office setting with plants, books, and bright decor. Text overlay reads “Ask Emily – How Often to Post on Social Media?”

Ask Emily: How Often To Post On Social Media? social media consistency social media managment social media strategy social media tips

How Often Should You Post on Social Media?

This is one of the most common questions I get from clients:
“How often should I be posting on social media?”
And honestly? The answer really depends on you...

Blonde woman on a phone call at her desk while working on a computer with a colorful design open on screen. Text on image reads: 'Interested in a Strategy Solutions'

Interested In A Strategy Solutions Call? outsourcing for small business social media social media audit social media managment

Curious about what’s included in a Brandakin Strategy Solutions Call? Let’s break it down so you know exactly what to expect and how it can help you grow your business with purpose and confidence....

Blonde woman sitting at a desk in a cozy, plant-filled home office with a desktop and tablet. She’s wearing a lavender sweater, resting her chin on her hand, looking thoughtfully at her screen. Overlay text reads: “Do you need a virtual assistant?”

Do You Need a Virtual Assistant? outsourcing for small business social media managment virtual assistant

Wondering if it’s time to bring in some help behind the scenes? You’re not alone. I know a lot of business owners who aren’t sure if now is the “right” time to hire a virtual assistant or social m...

Flat lay of Thanksgiving-themed food items like turkey, cranberries, pie, and corn on a white surface with the text “November Content Calendar” in orange.

November Content Calendar content content creation social media calendar social media managment

Feeling stuck on what to post this November? You're not alone. When you're juggling everything else in your business, creating content can feel like the last thing you have energy for.

But don’t ...

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The Brandakin Blog

More Content Does Not Equal More Traffic

Let’s Normalize Being Intentionally Online

What Actually Happens in the First 30 Days of Working With Me

The Secret to Keeping Up With Social Media? Reuse Your Content!

Want To Stay In The Know?