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The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

A curious emoji with big eyes and a thinking pose looks up at a thought bubble containing the Be Social logo. Above, a green bubble asks, “how important is follow count?” on a pink background.
How Important Is Follow Count? followers organic social media social media audit

Let’s Talk About Follower Count

Here’s what’s true: we’re often way too focused on follower count.

I talk with so many potential clients who feel stuck in this cycle, constantly checking the numbe...

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