The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

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5 Things I'd Do Immediately to Sign Clients Through Social Media social media social media strategy social media tips

Let’s be honest, when your business needs sales now, there’s a totally different kind of urgency.

And trust me, I’ve been there.

Over the past three months, I’ve been in hustle mode and the resu...

What Consistency Really Means on Social Media (and How to Make It Work for You) social media social media consistency social media strategy

Let’s be real… most people think posting “consistently” means showing up every single day. But I’m here to tell you: that’s not the only way to grow.

It’s time to redefine consistency.
Because the tru...

The Ultimate Social Media Audit: 5 Checklists to Grow Smarter in 2026 social media audit social media growth social media strategy

Have you ever felt like you're showing up online but nothing is really clicking? Like you're doing all the things but still not seeing the results you want? 😩

I hear this from so ma...

A smiling blonde woman wearing a Santa hat gestures playfully on a pink background decorated with Christmas ornaments, gift boxes, and pine sprigs. The text on the image reads: “Day 8 of Social Growthmas: Why ‘Failed’ Posts Are the Secret to Social Media Success (and What to Do Instead of Hiding Them).”

Day 8 of Social Media Growthmas - Why “Failed” Posts Are the Secret to Social Media Success (And What To Do Instead of Hiding Them) social media social media marketing social media strategy social media troubleshooting

Let’s get real for a sec: **not every post is going to be a winner.**😅

And guess what? That’s okay. Actually, it’s more than okay, it’s necessary.

Some of your “failed” posts are vital stepping st...

“Day 4 of Social Growthmas” graphic with a pink holiday background featuring white stars, silver ornaments, and a gift box with a pink ribbon. The title reads, “Sell the Solution, Not the Service: A Social Media Strategy Shift That Works” in bold pink text. A smiling blonde woman in a Santa hat and blazer stands in the bottom right, gesturing excitedly.

Day 4 of Social Media Growthmas - Sell the Solution, Not the Service business growth tips sellingoninstagram small business marketing social media strategy

If you’ve ever felt like your offers are getting scrolled past or your captions just aren’t landing… this might be why.

Here’s a simple but powerful shift in how you talk about your business:

Sto...

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Your Niche Isn’t Too Saturated, You Just Need a Strategy That Works contentthatconverts instagramforbusiness social media marketing social media strategy

Let’s talk about a big social media myth I hear way too often:
“My niche is too saturated to grow.”

Here’s the truth: it’s not your niche, it’s your strategy. And once you lock in a strategic and ...

Show Up In Social Media Photos social media social media strategy social media tips

My sister was visiting this week, and she snapped a few quick photos of me working in my office. Nothing fancy, just me, doing what I normally do every day.

And honestly? I love these photos.

Why?...

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The Importance of Branding and Social Media brand loyalty instagram social media social media strategy

Why Branding Consistency Matters on Social Media (and What to Do About It)

If you’ve ever chatted with me about social media, chances are you’ve heard me say this loud and clear:

Don’t ever undere...

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Social Media Sales Without Selling selling social media social media strategy

How to Make Social Media Sales… Without Selling

We all know social media sales can feel so tricky.

You don’t want to sound like a pushy salesperson, right? And if you’re constantly promoting your ...

What To Do With Social Media Captions captions social media strategy social media tips

How to Write Better Social Media Captions (That Actually Engage!)

Let’s be honest — social media captions can feel intimidating sometimes.

You open up Instagram, pull up your post, and then… nothi...

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Don’t Make This Instagram Mistake. engagement instagram instagramtips social media strategy

Be Sure You’re Not Making This Instagram Mistake

Avoiding this common Instagram mistake could seriously help your social media growth!

Have you ever posted on Instagram… and then immediately moved...

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Ask Emily: How Often To Post On Social Media? social media consistency social media managment social media strategy social media tips

How Often Should You Post on Social Media?

This is one of the most common questions I get from clients:
“How often should I be posting on social media?”
And honestly? The answer really depends on you...

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