Why Likes Do Not Equal Sales and What Actually Moves Your Business Forward
You will not find me obsessing over likes.
Not for myself.
Not for my clients.
Because at the end of the day, a like does not automatically mean buyer.
It is easy to get caught up in surface level metrics. Likes, views, and follower count are the numbers everyone sees. But the work that actually grows a business usually happens quietly.
Here is what really matters.
Conversations happening behind the scenes
Many of the most impactful moments on social media never show up publicly. Private messages, saved posts, shared links, and people revisiting your profile are often stronger indicators of buying intent than a double tap.
Clarity over popularity
Content that clearly explains what you do, who you help, and how you solve a problem builds trust. Even if it looks quiet, it is laying the groundwork for future sales. Confusion kills conversion faster than low engagement ever will.
Strategy over vanity metrics
When content is created with intention, every post has a job. Some posts