The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

Checkered background with text that reads “Upgrade your content in 60 seconds or less: Tip #4 Storytelling hooks that are blowing up right now (and how to use them)” next to a smiling woman.

Storytelling Hooks That Are Blowing Up Right Now (And How to Use Them) content creation hooks social media marketing

If your content has been feeling a little forced lately, this might be why.

You’re trying to “perform” instead of connect.

And right now, the content that’s actually growing is not the most polish...

Minimal neutral graphic with bold text that reads “Just posting doesn’t get results like this” with Brandakin Social Media branding at the bottom.

Why “Just Posting” Isn’t Growing Your Business (And What Actually Works) content creation social media consistency social media marketing

Just posting is not a strategy.

And this is where a lot of founders get stuck.

They create content, stay consistent, and hope that visibility alone will turn into revenue. When it doesn’t, they a...

Pink checkered graphic with bold text reading “I can tell you didn’t write that post and so can your audience (And no I’m not dissing ChatGPT here).” Brandakin Social Media style design focused on content voice and authenticity.

How to Hire a Social Media Manager Who Actually Captures Your Brand Voice brand voice social media managment social media marketing

There’s a difference between outsourcing your content and outsourcing your voice.

And most people don’t realize it until it’s too late.

Because on paper?

Everything looks good.

The posts are ...

Stop Posting Just to Stay Visible: How to Turn Content Into a Lead-Generating System content creation social media growth social media marketing

There Was a Time I Posted Just to Stay Visible

A few likes? Cool.

A couple saves? Even better.

But leads?
Clients?
Sales?

That part felt random.

Like I was throwing content into the void and hopi...

How I 5X’d My Client’s Organic Social Traffic in Less Than 12 Months (Without Paid Ads) social media insights social media managment social media marketing

Posting Here and There Will Not Cut It

Let’s be honest.

Most people treat social media like a slot machine.

Post something.
Hope it hits.
Disappear.
Repeat.

And when nothing explode

...

Neutral-toned graphic with bold burgundy and orange text reading: “Just knowing your audience’s demographics doesn’t cut it anymore.” Branded Brandakin Social Media design representing a blog post about using psychographics and buyer psychology to improve content conversion strategy.

What Actually Happens in the First 30 Days of Working With a Social Media Manager social media growth social media insights social media managment social media marketing

What Actually Happens in the First 30 Days of Working With Me

Most people wait until they feel “ready” to get help with content.

But while you’re trying to keep up, you’re quietly losing visibilit...

Why Strategic Social Media Content Converts Better Than Posting More Often content social media growth social media marketing social media tips

Not all content is created equal and the results prove it.

In just 60 days, one Brandakin client generated seven qualified leads through Facebook Messenger and phone calls. No viral moments. No guess...

Blonde woman in a pink sweater working at her laptop in a bright, home office setting with books, plants, and essential oils in the background. Text overlay reads: “Boost Your Business: 4 Valuable Reasons to Hire a Social Media Manager.”

Boost Your Business: 4 Valuable Reasons to Hire a Social Media Manager small business marketing social media social media managment social media marketing

Let me ask you something…
Can you really afford to keep doing social media the way you're doing it? 🤔

I know how it feels to be stretched thin, trying to create content, stay consistent, grow an aud...

A festive blog banner with pink background and Christmas decor, featuring a smiling woman in a Santa hat gesturing toward the blog title: “Day 11 of Social Growthmas: Stop Posting Blindly: Why Social Media Insights Are Your Cheat Code for Growth.”

Day 11 of Social Media Growthmas - Stop Posting Blindly: Why Social Media Insights Are Your Cheat Code for Growth social media growth social media insights social media marketing social media tips

🎯 Are you actually paying attention to your social media insights?

If not, let’s change that.

Your insights are literally a built-in cheat sheet for success. They show you what your audience is lo...

Festive pink flatlay with Christmas gift, ornaments, and pine branches surrounding a cheerful woman in a Santa hat and cream blazer. Text overlay reads “Day 10 of Social Growthmas: Forget the Follower Count: Here’s What Really Matters for Growth.”

Day 10 of Social Media Growthmas - Forget the Follower Count: Here’s What Really Matters for Growth social media growth social media marketing social media tips social media troubleshooting

I might get a little side-eye for saying this, but I’m saying it anyway…

Nobody is going to remember how many followers, views, or likes you had.

They’ll remember how you made them feel.

💡 Read t...

A smiling blonde woman wearing a Santa hat gestures playfully on a pink background decorated with Christmas ornaments, gift boxes, and pine sprigs. The text on the image reads: “Day 8 of Social Growthmas: Why ‘Failed’ Posts Are the Secret to Social Media Success (and What to Do Instead of Hiding Them).”

Day 8 of Social Media Growthmas - Why “Failed” Posts Are the Secret to Social Media Success (And What To Do Instead of Hiding Them) social media social media marketing social media strategy social media troubleshooting

Let’s get real for a sec: **not every post is going to be a winner.**😅

And guess what? That’s okay. Actually, it’s more than okay, it’s necessary.

Some of your “failed” posts are vital stepping st...

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The Brandakin Blog

There Was a Time I Posted Just to Stay Visible

More Content Does Not Equal More Traffic

Posting Here and There Will Not Cut It

What Actually Happens in the First 30 Days of Working With Me

Want To Stay In The Know?