Day 5 of Social Media Growthmas - The Secret to Consistent Social Media Posting? Reuse Your Content Like a Pro
Let’s talk about the real secret to keeping up with social media content without burning out.
Reusing your content. Yep. I said it. Reuse. Repurpose. Repeat.♻️
If your content is high quality and delivers value, it deserves to be seen more than once. In fact, reusing your content can actually increase reach and build trust with your audience.
Why You Should Reuse Your Content
👉 New followers haven’t seen it yet.
If you gain 20 new followers this week, odds are they haven’t seen that fire post you shared a month ago.
👉 Your older posts are buried.
Once you post something new, your older content gets pushed way down in your feed and most people won’t scroll back to find it.
👉 Reusing saves time.
Creating content takes energy. Let’s not reinvent the wheel every single day.
Ways to Reuse and Repurpose Content Like a Pro:
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✨ Copy and paste the exact caption and graphic again
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✨ Use the same caption but swap in a new photo, reel, or graphic
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✨ Keep the visual but write a new caption
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✨ Turn a blog post, email, or guide into a social media post
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✨ Take a social post and turn it into a blog, email, or guide
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✨ Transform a caption into a reel
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✨ Turn a reel into a graphic or static post
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✨ Pull quotes from a post to create carousels or stories
Bonus Tips:
⭐️ Test different hooks, CTAs, hashtags, and audios to reach new audiences
⭐️ Use engagement metrics to find your best-performing content to reuse first
⭐️ Rotate evergreen content on a quarterly basis for maximum reach
Want Help Doing All of This More Efficiently?
If you want to create content faster, feel confident in what you're posting, and build a strategy that actually grows with you, join Brandakin Besties.
Inside the membership, you'll get content tips, templates, strategy sessions, and access to your personal social media cheerleader.
Reach out to @brandakinsocialfargo for more info!