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A Look At The Numbers

Our client portfolio gives a closer look at Brandakin's work in helping clients grow their reach, following and engagement. 

*all stats are collected from organic months meaning no paid ads were live*

Client Insight: Children's Boutique

Our client aimed to increase followers, reach, and sales using social media strategies. She wanted to continue using her current SMM to post graphics but wanted me to post reels and expand the reels beyond Instagram. The services provided were content creation/posting, trend research, monthly reporting, and full Pinterest management.

Instagram key metrics after 90 days of working together - reach improved by 379%, engagement rate improved by 141%, follower growth improved by 2% and profile visits improved by 20%.
Pinterest key metrics after 90 days of working together - impressions improved by 87%, engagement improved by 116%, outbound clicks improved by 31% and page visits improved by 5%.
Tik Tok key metrics after 120 days of working together - views improved by 97%, profile visits improved by 197%, likes improved by 18% and new followers improved by 60%.

I highly recommend Emily for all your social media marketing. She has grown my accounts tremendously!!! Not only does she work magic for your accounts but she is so easy to work with. She truly cares about you as a person and helping your business succeed!

- Shannon

  • We added 2 reels a week to her current posting schedule
  • We made sure to utilize hooks, trending audios, and keywords on those reels
  • The captions were enticing and included relevant hashtags
  • We also made sure to tag any products directly using IG shop on the reels
Graph showing growth in reach and following over three months.
  • Each month, 50%+ of the engagement came from the two reels we posted/week
  • Additionally, 80%+ of the month’s reach came from the reels posted
Graph showing growth in engagement and profile visits over three months.

Client Insight: Profit Strategist/Business Coach

Our client aimed to increase followers, reach, and sales using social media strategies. It was also her priority to gain a reputation using her social media platforms as an expert in her field. The services provided were full social media management, including Instagram, Facebook, LinkedIn, YouTube, and Pinterest.

Instagram key metrics after 90 days of working together - reach improved by 364%, engagement rate improved by 17%, follower growth improved by 3% and profile visits improved by 113%.
YouTube key metrics after 90 days of working together - impressions improved by 375%, watch time improved by 3314%, subscribers improved by 14700% and views improved by 7056%.
Facebook key metrics after 120 days of working together - post reach improved by 60%, engagement improved by 211%, impressions improved by 0% and new followers improved by 50%.

I appreciated her communication style and positive style! Emily has been working with me on various social media projects and brand promotion tasks. She goes over and above with each project I give her and I know I can always trust her 110% to come through for both myself, my brand and my clients!! Brandakin is a phenomenal social media management business. Great communication and fantastic results! Highly recommended!!

- Ciara

  • We posted five times a week with a mix of reels, static posts, and carousels. 
  • Each post had keywords, a tagged location, relevant hashtags, and trending audios (when appropriate). 
  • Each post contained a CTA that was relevant for the current timeframe.
Graph showing growth in reach and following over three months.
  • A link.tree was placed in the client’s bio to help the followers navigate her current offers and find the right place
  • We played with various viral hooks and tailored them to her niche
  • We put reel covers on each reel that spoke to the exact contents of the reel and used branded colors/fonts to increase brand recognition
Graph showing growth in engagement and profile visits over three months.

Client Insight: Executive Coach

Our client aimed to increase followers, reach, and brand awareness using social media strategies. It was also her priority to gain a reputation using her social media platforms as an expert in her field. The services provided were social media management using the platforms Instagram, Facebook, and LinkedIn.

Instagram key metrics after 60 days of working together - reach improved by 151%, engagement rate improved by 122%, follower growth improved by 14% and profile visits improved by 112%.
LinkedIn key metrics after 60 days of working together - post impressions improved by 11%, profile views improved by 7%, followers improved by 2% and search appearances improved by 17%.
Facebook key metrics after 60 days of working together - post reach improved by 1091% and new followers improved by 350%.

I can't recommend Emily enough. She's been handling my business posts on LinkedIn, Facebook, and Instagram with superb creativity and punctuality, posting twice weekly.

What stands out about Emily is her ability to create content that truly connects with our audience, coupled with her prompt and clear communication. Her posts are not just visually appealing; they're crafted with a strategic understanding of social media dynamics AND our brand!

I get countless comments about how well my social media accounts are looking - it's ALL her! She's more than just a manager; she's a strategic partner in our branding. Anyone looking to boost their social media should definitely consider Emily.

- Shannon

  • We posted two times a week using a mix of reels and static posts. 
  • Captions were constructed using the client’s brand voice and niche-specific keywords.
  • Trending audio (when appropriate), relevant hashtags, and tagged locations were used when posting. 
Graph showing growth in reach and following over two months.
  • A link.tree was placed in the client’s bio to help the followers navigate her current offers/call sign-ups
  • Each post had a clear CTA that pushed various offers
Graph showing growth in engagement and profile visits over two months.

Client Insight: Photography Venue

Our client aimed to increase followers, reach, and brand awareness using social media strategies. It was also her priority to push the business’s Facebook group. The services provided were social media management using the platforms Instagram, Facebook, and LinkedIn.

Instagram key metrics after 90 days of working together - reach improved by 43%, external link taps improved by 20%, follower growth improved by 6% and profile visits improved by 35%.
  • We posted two times a week using a mix of reels and static posts. 
  • We ensured posts tagged the appropriate accounts to maximize reach/engagement.
  • Trending audio (when appropriate), relevant hashtags, and tagged locations were used when posting. 
Graph showing growth in reach and following over three months.
  • We prioritized posts that showcased the benefits of the property to increase bookings.
  • We also incorporated posts that spoke directly to photographers because they are the majority of the customer base.
  • We included keywords and hashtags on each post that were relevant to photographers.
Graph showing growth in external link clicks and profile visits over three months.

Client Insight: Nutrition Shop

Our client aimed to increase followers, reach, and brand awareness using social media strategies. The services provided were partial social media management on Instagram and Facebook and customer engagement via Instagram through comments.

Instagram key metrics after 90 days of working together - reach improved by 25%, engagement rate improved by 126%, follower growth improved by 1% and profile visits improved by 29%.

I’ve only been with Emily a couple months so far, but she has already been a gem to work with. Her posts are creative and her recommendations have been spot on.

- Neil

  • We posted two times a week using a mix of reels and static posts. 
  • We also posted to stories daily using a mix of different CTAs.
  • Trending audio (when appropriate), relevant hashtags, and tagged locations were used when posting.
Graph showing growth in reach and following over three months.
  • We ensured each post contained a CTA to increase customer orders.
  • We tagged appropriate businesses, teams, and customers to maximize customer engagement.
  • We prioritized customer engagement in the feed and through comment replies daily. 
Graph showing growth in engagement and profile visits over three months.