The Brandakin Blog
Social media tips, insights and how-tos from Emily Avdem Nelson.
As business owners, we're always looking ahead.
The next goal. The next client. The next launch. The next milestone.
And while ambition is a beautiful thing, it can also make us forget to appreciat...
One of the biggest reasons people aren't buying from you has nothing to do with your offer.
It has everything to do with your content.
More specifically, your authority.
A lot of business owners...
Your Instagram bio is one of the hardest-working pieces of your profile.
Before someone watches your Reels, reads your captions, or visits your website, they're scanning your bio to answer three s...
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Stop Reinventing Your Content: Why Repurposing Is the Smartest Growth Strategy
You're making content way harder than it needs to be.
One of the biggest mistakes I see business owners make is bel...
Your content’s job is not just to get attention.
It’s to move someone through the buyer’s journey.
And this is where most strategies fall apart.
A lot of people are creating content that gets vie...
If you’re creating talking head Reels and they’re not performing the way you want, it might not be what you’re saying.
It might be how it’s set up.
Because where you place your text, captions, and...
Your bio is your storefront.
And most people are wasting it.
You can have great content, strong hooks, and solid engagement… but if someone lands on your profile and doesn’t immediately understand...
Last night, I messaged one of my client’s team members. Not because I was told to, not because it was on a checklist, but because I saw a gap in their upcoming launch and knew it could cost them sig...
If your content has been feeling a little forced lately, this might be why.
You’re trying to “perform” instead of connect.
And right now, the content that’s actually growing is not the most polish...
If your videos aren’t looking as sharp as you want them to, it might not be your lighting or your camera skills.
It might just be your settings.
Because most people never touch their camera settin...
Decoding your analytics can feel overwhelming, but once you understand what they are actually telling you, it becomes a lot easier to make your content work.
Because analytics are not there to make...
Some experts will tell you not to get personal online.
To keep things polished. Professional. Focused only on value.
I’ve never agreed with that.
Because the truth is, people don’t just follow co...
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