The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

Things I'm Letting Go in 2025 to Grow My Business in 2026 entrepenuers small business mindset small business owners

Kinda feels like my heart is right on my sleeve with this one 🥹

There are a few things that were hard to admit… but I truly believe awareness is the first step to growth. And I’m so ready for that...

Doing Business Differently Might Be Your Biggest Strength entrepenuers small business mindset small business owners

I’ve had to remind myself of this more times than I can count…

For years, I wrestled with the fact that I didn’t run my business the way everyone else seemed to. I don’t work traditional 9–5 hours....

The Ultimate Social Media Audit: 5 Checklists to Grow Smarter in 2026 social media audit social media growth social media strategy

Have you ever felt like you're showing up online but nothing is really clicking? Like you're doing all the things but still not seeing the results you want? 😩

I hear this from so ma...

A festive pink holiday flat lay with pine branches, ornaments, and a woman in a Santa hat pointing to text that reads “Day 12 of Social Growthmas: What to Pin on Instagram: Stop Guessing and Use These Strategic Tips.”

Day 12 of Social Media Growthmas - What to Pin on Instagram: Stop Guessing and Use These Strategic Tips instagram instagram feed instagramforbusiness sellingoninstagram

📌 Stop wondering what to pin on your Instagram profile, let’s make it easy!

Pinned posts are prime real estate. They’re one of the first things a visitor sees when landing on your profile, and they...

A festive blog banner with pink background and Christmas decor, featuring a smiling woman in a Santa hat gesturing toward the blog title: “Day 11 of Social Growthmas: Stop Posting Blindly: Why Social Media Insights Are Your Cheat Code for Growth.”

Day 11 of Social Media Growthmas - Stop Posting Blindly: Why Social Media Insights Are Your Cheat Code for Growth social media growth social media insights social media marketing social media tips

🎯 Are you actually paying attention to your social media insights?

If not, let’s change that.

Your insights are literally a built-in cheat sheet for success. They show you what your audience is lo...

Festive pink flatlay with Christmas gift, ornaments, and pine branches surrounding a cheerful woman in a Santa hat and cream blazer. Text overlay reads “Day 10 of Social Growthmas: Forget the Follower Count: Here’s What Really Matters for Growth.”

Day 10 of Social Media Growthmas - Forget the Follower Count: Here’s What Really Matters for Growth social media growth social media marketing social media tips social media troubleshooting

I might get a little side-eye for saying this, but I’m saying it anyway…

Nobody is going to remember how many followers, views, or likes you had.

They’ll remember how you made them feel.

💡 Read t...

Day 9 of Social Growthmas blog graphic featuring a cheerful woman in a Santa hat pointing to text that reads “The Secret Folder Strategy That Makes Social Media Posting Way Easier” on a festive pink background with wrapped gifts, ornaments, and pine accents.

Day 9 of Social Media Growthmas - The Secret Folder Strategy That Makes Social Media Posting Way Easier content creation social media consistency social media managment social media tips

Let’s be honest, the hardest part of social media isn’t creating.
It’s staying consistent when life gets chaotic. 😅

But what if I told you there’s a super simple strategy that saves time, boosts con...

A smiling blonde woman wearing a Santa hat gestures playfully on a pink background decorated with Christmas ornaments, gift boxes, and pine sprigs. The text on the image reads: “Day 8 of Social Growthmas: Why ‘Failed’ Posts Are the Secret to Social Media Success (and What to Do Instead of Hiding Them).”

Day 8 of Social Media Growthmas - Why “Failed” Posts Are the Secret to Social Media Success (And What To Do Instead of Hiding Them) social media social media marketing social media strategy social media troubleshooting

Let’s get real for a sec: **not every post is going to be a winner.**😅

And guess what? That’s okay. Actually, it’s more than okay, it’s necessary.

Some of your “failed” posts are vital stepping st...

A cheerful blonde woman in a Santa hat gestures excitedly beside a pink background decorated with silver ornaments, white stars, and a gift box. Bold text reads: “Day 7 of Social Growthmas: Hooked on Content? 15 Free Hook Ideas to Instantly Boost Your Social Media Engagement.”

Day 7 of Social Media Growthmas - Hooked on Content? 15 Free Hook Ideas to Instantly Boost Your Social Media Engagement content creation december content hooks instagram social media engagement

Ever wondered how some content creators stop the scroll so easily?
Spoiler alert: it’s not luck — it’s strategic hooks.🪝

Using strong hooks is one of the easiest ways to grab attention, boost engage...

Smiling woman in a Santa hat poses with her arms raised in excitement on a pink background surrounded by Christmas decor, with text that reads: “Day 6 of Social Growthmas: The real secret to social media growth? Daily engagement and consistency.”

Day 6 of Social Media Growthmas - The Real Secret to Social Media Growth? Daily Engagement and Consistency social media social media consistency social media engagement social media marketing

Let’s talk about the real MVPs of social media growth: engagement and consistent posting.✨

If you’ve been wondering how to get more eyes on your content, attract dream clients, or boost your DMs an...

Day 5 of Social Growthmas blog banner featuring a cheerful blonde woman in a Santa hat pointing up at the blog title: “The Secret to Consistent Social Media Posting? Reuse Your Content Like a Pro.” The background includes pink holiday décor, silver ornaments, gift boxes, and pine accents for a festive, feminine vibe.

Day 5 of Social Media Growthmas - The Secret to Consistent Social Media Posting? Reuse Your Content Like a Pro content creation social media social media consistency social media growth social media marketing

Let’s talk about the real secret to keeping up with social media content without burning out.

Reusing your content. Yep. I said it. Reuse. Repurpose. Repeat.♻️

If your content is high quality and ...

“Day 4 of Social Growthmas” graphic with a pink holiday background featuring white stars, silver ornaments, and a gift box with a pink ribbon. The title reads, “Sell the Solution, Not the Service: A Social Media Strategy Shift That Works” in bold pink text. A smiling blonde woman in a Santa hat and blazer stands in the bottom right, gesturing excitedly.

Day 4 of Social Media Growthmas - Sell the Solution, Not the Service business growth tips sellingoninstagram small business marketing social media strategy

If you’ve ever felt like your offers are getting scrolled past or your captions just aren’t landing… this might be why.

Here’s a simple but powerful shift in how you talk about your business:

Sto...

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