Social Media Content That Adds Value

If you're posting on Instagram (or any platform), you want to make sure you're not just showing up, you’re adding value.

Your content should do something for your audience. Whether that’s helping them, entertaining them, inspiring them, or showing them what you offer... valuable content is what keeps people coming back.

Here’s a quick breakdown of the different types of content you can create to keep things engaging, intentional, and aligned with your goals. ✨

🤝 Want to Build Loyalty?

Create posts that:

• share tutorials

• offer quick tips or how-tos

• highlight client wins or testimonials

• recommend tools, apps, or helpful resources

These posts help people trust you and feel like you see them, which is key to building long-term loyalty.

😄 Want to Entertain?

Don’t be afraid to bring in some fun! Add:

• relatable memes

• games or this-or-that graphics

• interactive story quizzes

• fun day in the life reels

People love lighthearted content that makes them smile while they scroll.

📚 Want to Educate?

Share value-packed content that teaches something new:

• product or service benefits

• news related to your niche

• FAQs or myth-busting

• infographics or mini-guides

This builds authority and makes people want to save and share your content.

✨ Want to Inspire?

Inspiration is always a great vibe. Try sharing:

• quotes you love

• powerful captions

• beautiful imagery with meaning

• stories from your personal or client journey

This kind of content can help your audience feel connected on an emotional level.

🫶 Want to Humanize Your Brand?

Show the real you. You can do that by posting:

• behind the scenes reels

• day-in-the-life snapshots

• photos of you with your team, family, or workspace

• personal stories or reflections

People buy from people. Let them get to know the face behind the feed!

🛍️ Want to Sell?

Yes, selling can still add value, when it’s done with clarity and care. Post:

• product or service highlights

• sales, promos, or exclusive offers

• testimonials or transformations

• clear calls to action

The key? Make it about them, not just you.

The Secret Sauce? A Good Mix 🧪

The most well-rounded and successful Instagram accounts don’t just stick to one type of post. They mix it up! So if you’re feeling stuck creating the same kind of content, try rotating through the types above and track what performs best.

You might be surprised which one your audience connects with most!

 Need Help Mapping It All Out?

For social media strategy, content planning, and post ideas that actually work, I’m here for you.

At Brandakin, we create custom content strategies that make it easier to stay consistent and connect with your audience in a way that feels true to you.

Follow @brandakinsocialfargo for more tips, hacks, and help from your new social media bestie 💕