The Brandakin Blog
Social media tips, insights and how-tos from Emily Avdem Nelson.
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High-Converting Content Plays 4 Specific Roles
Content that generates leads is not random.
It is structured.
It operates as a system.
Every piece should serve one of four roles:
1. Attract
Br...
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Small Shifts = Big Results
If you’ve ever watched your own B-roll and thought…
Why does this feel flat?
You’re not alone.
Most creators focus on lighting.
Or editing.
Or captions.
But they miss ...
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Want to Know the #1 Reason People Scroll Past Your Content?
Your hook isn’t strong enough.
You have three seconds to stop someone mid-scroll and make them think:
I need to read this.
If that...
Welcome to Upgrade Your Content in 60 Seconds or Less 🔥
This series is about small shifts.
Not rebrands.
Not burnout.
Not rebuilding your entire strategy.
Just simple upgrades that immediately impr...
Most Founders Miss This.
You have probably heard that buyers need to see your brand 7 to 12 times before they take action.
And yes, that is true.
In many industries, especially with premium offer...
If your content feels like:
“Just post something so I don’t disappear…”
We need to fix that.
Because random posting isn’t strategy.
And consistency without direction is just a content treadmill.
Let’s talk about a big social media myth I hear way too often:
“My niche is too saturated to grow.”
Here’s the truth: it’s not your niche, it’s your strategy. And once you lock in a strategic and ...
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