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The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

A collage of a cheerful woman working in various cozy, creative environments—taking selfies, on the phone, using a computer, recording with headphones, and interacting with dogs—highlighting her approachable, confident personality and dynamic presence in her business. The center image features her smiling in a patterned dress with her hand in her hair, surrounded by softly tinted pastel panels of her in action.
Meet the Heart Behind Brandakin Social Media: Emily’s Story💛 behindthebrand brand loyalty entrepenuers

👋🏼Hey there, it’s time for a reintroduction!

I’m Emily, the founder and social media strategist behind Brandakin Social Media. Whether we’ve just connected or you’ve followed me for years, I wanted...

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2025 Was a Lot, But You’re Still Showing Up entrepenuers small business mindset

I’ve had so many heart-to-hearts with business owners lately and there’s one thing I keep hearing on repeat:

“This year tried me.”

If you’ve ever sat at your kitchen table whispering “I can’t keep...

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A smiling woman in a gray sweater sits in front of a colorful bookcase and lamp, with the text "Things I was anxious about lately but never posted..." displayed above her on a tablet screen. The background features a pink checkered pattern and a logo in the bottom left corner that reads “Brandakin Social Media.”
Running a Business Is Personal, Here’s the Honest Truth About What I’ve Been Feeling Lately entrepenuers small business small business mindset

This blog post isn’t polished. It isn’t strategic. It’s just real.

I’ve been sitting with a lot of anxiety lately. And truthfully? I didn’t plan on posting about it. But I’ve always promised to sho...

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A woman with blonde hair smiles while working at her home office desk, wearing a lavender sweater, seated at an iMac with colorful sticky notes and a coffee cup nearby. Text overlay reads: "Ask Emily: Home Office Productivity."
Ask Emily: Home Office Productivity entrepenuers small business small business owners

Working from home can feel like the dream, until distractions sneak in and productivity slips away. If you’ve ever sat down to work and thought, “Where do I even start?” you’re not alone!

After sever...

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Illustration of a head with a chain and lock around it, surrounded by pastel flowers and the words “Is your mindset holding you back?”
Is Your Mindset Holding You Back? entrepenuers small business mindset small business owners

Mindset Check-In 🧠

Mindset is everything when it comes to growth, both in business and in life. And the truth is… we don’t always realize when our own thoughts are what’s holding us back.

So today...

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A blonde woman wearing a soft pink sweater reads a book while sitting on the floor next to a bookcase filled with colorful books. A white shelf with more books is in the background. Overlaid text reads: “DAILY REMINDER: take breaks.
Daily Reminder: Take Breaks burnout tips entrepenuers small business mindset small business owners

Here’s your gentle reminder to take a break today.

This has honestly been one of the biggest lessons I’ve learned since starting my own business. And to be totally transparent, I’m still working on i...

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Bright orange graphic with stylized wave background. An upward-trending analytics chart and magnifying glass icon appear above the text "track your progress." Brandakin logo is included.
Track Your Progress entrepenuers small business mindset small business owners social media growth

 

An important reminder for you and your business: track your progress.

It’s so easy to feel like things aren’t moving fast enough, especially with social media. Maybe you’re thinking, “Is this even...

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Instagram profile screenshot on wavy pink background with text: “Profile Photo Advice” and a camera icon
Profile Photo Advice brand loyalty entrepenuers instagram growth social media tips

Choosing a profile photo seems simple... but it’s actually one of the most important first impressions you’ll make on social media!

Here are a few tips to help you pick the perfect one:

đź“Ś If you...

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Silhouette of a woman flexing her arm in a strong pose with the words “own your business” above her in soft pink, on an orange and coral wavy background. Brandakin Social Media logo is in the lower left corner.
Own Your Business Journey entrepenuers small business small business mindset

Here’s a quick reminder that can go a long way in your business growth: own your journey.

It sounds simple, but it’s so easy to forget — especially when you’re scrolling and comparing your social...

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