2025 Was a Lot, But You’re Still Showing Up
I’ve had so many heart-to-hearts with business owners lately and there’s one thing I keep hearing on repeat:
“This year tried me.”
If you’ve ever sat at your kitchen table whispering “I can’t keep doing this…” through quiet tears, and then wiped your face, opened your laptop, and kept going…
This is for you.
If you’ve kept showing up, even when you were tired.
Even when the engagement was low.
Even when you weren’t sure if any of it was working.
Even when you were questioning everything.
This is for the people who keep choosing their dreams, their clients, and that one idea they still believe in—even when the world makes it feel impossible.
Because you’re still here.
You’re still creating.
Still writing emails.
Still designing products.
Still packing orders or drafting captions or batch filming reels in between kid naps and client calls.
That’s no small thing.
To the small business owners who…
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had a moment (or 50) of wondering if this was the right path
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questioned your value because sales slowed down
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scrolled through social media comparing your behind-the-scenes to someone else’s curated highlight reel
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tried a launch that didn’t land and still came back with another idea
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felt unseen, underpaid, or just plain tired
I see you.
And this blog? It’s for you.💖