The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

Vanity Metrics Are Loud. But They Don’t Always Mean Sales. social media audit social media insights social media strategy

What Your Audience Won’t Tell You… But Their Actions Will

If people aren’t liking your posts but they’re:

Clicking
Saving
DMing
Booking calls

You don’t have an engagement problem.

You have quiet tr...

The Ultimate Social Media Audit: 5 Checklists to Grow Smarter in 2026 social media audit social media growth social media strategy

Have you ever felt like you're showing up online but nothing is really clicking? Like you're doing all the things but still not seeing the results you want? 😩

I hear this from so ma...

How Important Is Follow Count? followers organic social media social media audit

Let’s Talk About Follower Count

Here’s what’s true: we’re often way too focused on follower count.

I talk with so many potential clients who feel stuck in this cycle, constantly checking the numbe...

Interested in a Social Media Audit? small business marketing social media audit social media growth

If you’ve been feeling unsure about your current social media strategy, a Brandakin Social Media Audit might be the clarity you’ve been needing.

We’ll take a deep dive into your current content, ...

Blonde woman on a phone call at her desk while working on a computer with a colorful design open on screen. Text on image reads: 'Interested in a Strategy Solutions'

Interested In A Strategy Solutions Call? outsourcing for small business social media social media audit social media managment

Curious about what’s included in a Brandakin Strategy Solutions Call? Let’s break it down so you know exactly what to expect and how it can help you grow your business with purpose and confidence....

Glow-style graphic showing a phone screen with social media icons, bar graph, and text that reads “Social Media Metrics to Track” on a textured background.

Social Media Metrics to Track analytics social media audit social media engagement social media strategy

Let’s be real. Social media metrics can feel overwhelming, there’s a lot of data to look at and it’s not always clear what matters most.

But here’s the good news: you don’t have to track everythi...

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