Social Media Metrics to Track

Let’s be real. Social media metrics can feel overwhelming, there’s a lot of data to look at and it’s not always clear what matters most.

But here’s the good news: you don’t have to track everything. You just need to focus on the metrics that actually support your business goals. 👏🏼

Below is a breakdown of the key metrics you should be tracking, what they mean, and why they matter.

Engagement 💬

What it is: Likes, comments, shares, saves

Why it matters:
This tells you how well your content is connecting with your audience.
High engagement shows that your content is valuable and encourages interaction.

It’s not just about vanity metrics, this is real feedback on how your message is landing.

Awareness 👀

What it is: Impressions and reach

Why it matters:
This measures how many people are seeing your content and how far your message is spreading.
It gives insight into brand recognition and how visible your posts are on social media.

More reach = more eyes on your biz. Yes please!

Share of Voice 🫶🏼

What it is: Brand volume and sentiment

Why it matters:
This helps you monitor your reputation online. Are people talking about you? How do they feel about your brand?

Share of voice is all about understanding your place in your industry and how much influence your brand holds compared to others.

Return on Investment (ROI) 💡

What it is: Referrals and conversions from social media

Why it matters:
This tells you how your efforts on social media are impacting your business bottom line.

Are people clicking links, purchasing, or booking after seeing your content?
Tracking ROI helps you understand what’s working and what’s not, so you can make smart moves with your sales and marketing strategy.

Customer Care 📲

What it is: Response rate and response time

Why it matters:
These metrics track how well you’re showing up for your audience.
Fast, thoughtful responses create trust and build a positive brand experience.

Customer care is so important to your social presence, it’s where real relationships happen.

Remember This 📝

Every number tells a story.

When you know what to track and why it matters, social media becomes a whole lot less confusing and a whole lot more strategic.

So next time you're checking your insights, don’t stress. Just focus on what helps you grow with intention. You’ve got this!👏🏼💖