The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

Text-based blog banner for Brandakin Social Media with pastel argyle and floral background that reads: “The #1 Thing You’re Forgetting on Social Media (That’s Costing You Clients)”

The #1 Thing You’re Forgetting on Social Media (That’s Costing You Clients) social media social media tips social media troubleshooting

There’s one thing I see way too many business owners skip on Instagram… and it could be costing you more than you think.

👉🏼 Not replying to comments.

Yep. That one simple habit could be the rea...

Festive pink flatlay with Christmas gift, ornaments, and pine branches surrounding a cheerful woman in a Santa hat and cream blazer. Text overlay reads “Day 10 of Social Growthmas: Forget the Follower Count: Here’s What Really Matters for Growth.”

Day 10 of Social Media Growthmas - Forget the Follower Count: Here’s What Really Matters for Growth social media growth social media marketing social media tips social media troubleshooting

I might get a little side-eye for saying this, but I’m saying it anyway…

Nobody is going to remember how many followers, views, or likes you had.

They’ll remember how you made them feel.

💡 Read t...

A smiling blonde woman wearing a Santa hat gestures playfully on a pink background decorated with Christmas ornaments, gift boxes, and pine sprigs. The text on the image reads: “Day 8 of Social Growthmas: Why ‘Failed’ Posts Are the Secret to Social Media Success (and What to Do Instead of Hiding Them).”

Day 8 of Social Media Growthmas - Why “Failed” Posts Are the Secret to Social Media Success (And What To Do Instead of Hiding Them) social media social media marketing social media strategy social media troubleshooting

Let’s get real for a sec: **not every post is going to be a winner.**😅

And guess what? That’s okay. Actually, it’s more than okay, it’s necessary.

Some of your “failed” posts are vital stepping st...

Avoid These Social Media Tactics social media social media tips social media troubleshooting

Let’s talk about 3 social media tactics to avoid 👀

If managing your business's social media ever leaves you feeling stressed, overwhelmed, or spinning your wheels, you're not alone. And chances are...

Struggling with Instagram hashtags? This guide walks you through easy tweaks to improve your hashtag strategy for more reach and engagement. Perfect for small businesses ready to grow their social media presence with intention.

Hashtag Troubleshooting hashtag tips hashtags hashtags troubleshooting social media troubleshooting

Hashtag strategy can be tricky.
And one of the most common questions I hear as a social media manager is:

Why aren't my hashtags doing anything?

You're not alone in asking that. Hashtags are one ...

Graphic showing a lightbulb leading to three mobile phones labeled “POST,” illustrating how one idea can become multiple content posts. Text at bottom reads “Create Multiple Content Posts From One Idea.” Background is light with olive accents.

Create Multiple Content Posts From One Idea content creation repurpose content social media troubleshooting

Did you know? With one good idea you can create multiple content posts! Here are five separate pieces of content you can create from a single idea...

Did you know one sol

...

Social Media Dos and Don'ts social media strategy social media tips social media troubleshooting

Here’s your friendly reminder on a few social media do’s and don’ts, especially if you're working to grow your business accounts!

Let’s start with the don’ts:

🚫 Don’t only sell. Your content sho...

Drowning in Social Media Tasks? social media social media strategy social media troubleshooting virtual assistant

Drowning in Social Media Tasks? You're Not Alone.

If you're feeling completely overwhelmed by social media tasks or bogged down by admin work in your business, I see you.

...

Personified padlock walking with text Feeling stuck in 200 view jail? Here's what to do about it.

Stuck in 200 View Jail? social media strategy social media tips social media troubleshooting

Feeling stuck in 200 view jail?
You're not being shadowbanned. You're not cursed by the algorithm gods.
Your content just isn’t landing — and here’s why:

Reason #1: You're overthinking every caption....

Easy Instagram Reels for Those Who Don't Want to Show Their Face on Social Media instagram instagram reels social media social media troubleshooting

Let’s be real. Some days, you’re just not feeling camera ready and that is completely okay.

You don’t need to be front and center on video to create fun, valuable, and engaging content. There are s...

Emily Nelson holding mobile phone with text Expert tip: plug and play viral hooks

Improve Your Plug and Play Viral Hook Reels content creation social media strategy social media troubleshooting

Here's a pro tip on how to improve your plug and play viral hook reels. If your viral hook videos aren't getting traction, take a minute to consider how your sales pitch comes off.

Are you blatantly ...

Fallen ice cream cone with splat face; text reads What to do with posts that flop.

What To Do With Social Media Posts That Flop social media strategy social media troubleshooting

We have all had to deal with social media posts that flop. It is a frustrating experience to put time and effort into creating content that doesn't perform well. Here's a look at what do with posts th...

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