The #1 Thing You’re Forgetting on Social Media (That’s Costing You Clients)

There’s one thing I see way too many business owners skip on Instagram… and it could be costing you more than you think.

👉🏼 Not replying to comments.

Yep. That one simple habit could be the reason you're losing engagement, trust, brand loyalty, and even sales.

Let’s break it down…

A Liked Comment Isn’t a Conversation 😬

When someone takes the time to comment on your post and all they get is a heart or like back, it feels dismissive.
Whether they said something encouraging, asked a question, or even just dropped an emoji, they engaged. And that deserves a response.

As consumers, we want to feel seen, heard, and understood.

If we’re met with silence (or just a double tap), it doesn’t exactly create a warm, fuzzy brand impression.

Why Replying Boosts Engagement (and Sales) 👀

When you reply to comments, you:

• Continue the conversation

• Add more comments to your post (hello, algorithm boost!)

• Build trust and connection with your audience

• Show your followers you care about them because you do!

Even when it’s just a statement like “Love this!” there’s an opportunity to say something back. It doesn’t have to be deep, just genuine.

Ignoring Comments Can Hurt Your Brand 🚫

If someone consistently comments on your posts and never hears back, they may stop engaging altogether. Not because they’re petty, but because they feel unheard.

We have to remember: Social media is meant to be social.

If someone complimented you in person, you wouldn’t just smile and walk away, right? 😅
You’d say thank you, or ask a follow-up question, or strike up a conversation.
Same goes for online.

If You Can’t Keep Up, Hire It Out 🫶🏼

Here’s the truth: responding to every comment and DM takes time.
And if that’s something you don’t have right now, I can help. 🙋🏼‍♀️

I offer engagement support that sounds just like you (because I study your voice, tone, and brand so closely, your audience won’t even know it’s me 👀).

Engagement is included in most of my client packages and it makes a huge difference in both connection and conversions.

Bonus Tip: Automations Aren’t Enough ⚠️

Even if you’re using automation tools like ManyChat to handle DMs, it’s still crucial to manually reply to comments.
People can feel when something is pre-programmed versus personal.

Take just a few minutes a day to connect with the people who are already showing up for you.

That extra effort?
💥 It builds loyalty
💥 It sets you apart
💥 It pays off

If you want help managing your engagement so you never miss a comment (or opportunity), I’d love to chat with you.

Let's explore what this might look like for your business!

Remember: every comment is a chance to connect. Don’t waste it.✨

You’ve got this!
Your social media bestie,
Brandakin 💛