The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

Blue patterned graphic with text that reads “How to read your content analytics so you can stop guessing” beside three analytics charts showing audience retention drop-off.

How to Read Your Content Analytics So You Can Stop Guessing analytics content

Decoding your analytics can feel overwhelming, but once you understand what they are actually telling you, it becomes a lot easier to make your content work.

Because analytics are not there to make...

Glow-style graphic showing a phone screen with social media icons, bar graph, and text that reads “Social Media Metrics to Track” on a textured background.

Social Media Metrics to Track analytics social media audit social media engagement social media strategy

Let’s be real. Social media metrics can feel overwhelming, there’s a lot of data to look at and it’s not always clear what matters most.

But here’s the good news: you don’t have to track everythi...

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