The Ugly Truth About Chasing Social Media Virality and What to Do Instead

 Constantly chasing that viral moment? It’s exhausting, isn’t it? 😅
And to be honest… it usually doesn’t feel that great.

You know what does feel great?

✨ Creating a genuinely connected and engaged community within your audience.

Let’s reframe things for a second:

Think of your Instagram like a storefront. When someone walks in, you don’t just wave from the back room. You talk to them. You make small talk, ask questions, and build a relationship.

The same concept applies online.
The tools may look different, but the goal is the same: connection.

The Truth? Most Brands Aren’t Actually Engaging

Yes, many brands are posting content (and yay for that 🙌🏼),
but that’s where it ends.

Posting is only part of the strategy.
When you pair content creation with daily engagement... 💥 magic happens.

Easy Ways to Engage With Your Audience

Here’s how I engage daily and what you can try too:

💬 In Stories:

• Polls

• Quizzes

• Emoji sliders

• Quick reply boxes

💻 On Posts:

• Liking & responding to every comment

• Commenting on others’ posts

• Saving & sharing valuable content

🎥 On Reels:

• Engage in the comments

• Share reels with added commentary

• Respond to DMs sparked by a reel

📥 In the DMs:

• Start conversations with new or current followers

• Thank people for engaging with your content

My Daily Engagement To-Do List:

1. 15 minutes engaging on the feed

2. Reply to every comment on my posts

3. 15 minutes engaging with stories

I do this daily because I’ve seen the results. It builds trust, loyalty, and, yep, leads.

Not Enough Time to Engage?

If your plate is full (been there), know that you can get help.
There are ways to outsource engagement that don’t sound robotic or disconnected. That’s something I help with, and it always feels true to your brand.

Curious what that could look like? Reach out through the contact page if you'd like to explore it together, no pressure, just options.

Going Viral ≠ Growth

Virality can be exciting, but here’s the reality check:
**What’s the point of 10k views if none of those people are truly connected to your business?**👀

Let’s prioritize these instead:

✅ Valuable, high-impact content
✅ Consistent audience engagement
✅ A rhythm that’s sustainable for you

Those are the ingredients that work, for me, my clients, and now, hopefully, for you too.

Feeling stuck or unsure how to build engagement that converts?
Take a deep breath. You don’t have to chase trends to build a community that buys from you.
Let’s build something that lasts.💗