Vanity Metrics Are Loud. But They Don’t Always Mean Sales.

What Your Audience Won’t Tell You… But Their Actions Will

If people aren’t liking your posts but they’re:

Clicking
Saving
DMing
Booking calls

You don’t have an engagement problem.

You have quiet traction.

And quiet traction?

That turns into sales.

Vanity Metrics Are Loud

Likes look good.

Comments feel validating.

Shares feel exciting.

But they don’t always tell the full story.

Just because a post gets 100 likes does not mean it drove a single qualified lead.

And sometimes?

The post that gets no comments is the one filling your calendar.

The Problem With Surface-Level Engagement

Most content strategies stop at visibility.

They measure:

Reach
Likes
Comments

But visibility without conversion tracking leaves you guessing.

Inside my clients’ strategies, we go deeper.

Because content should not just be scroll-worthy.

It should be lead-generating.

The Metrics That Actually Matter

Instead of obsessing over likes, we track things like:

→ Profile conversion rate
Visits → link clicks → applications

→ Website traffic from social

→ Content-to-conversation rate
Posts that turn into DMs and discovery calls

→ Link taps, saves, replies
Real buying signals

These are the numbers that show intent.

These are the metrics tied to revenue.

Why Some “Low-Engagement” Posts Perform Better

Because not all engagement is equal.

Some people consume quietly.

They watch your Stories for months.

They save your posts.

They click your links.

They come back later.

They don’t always comment.

But when they’re ready?

They already know who they want to hire.

That’s not coincidence.

That’s compound trust.

Content Should Move People

Every post should help move someone through the buyer’s journey:

Awareness
Consideration
Decision

If your content is only built for attention, it will struggle to convert.

If it is built with intention at every stage?

It becomes a system.

Want a Clear Map for Content That Converts?

If you want a content map that helps you plan posts with a specific job tied to key points in your buyer’s journey and built to boost conversions, I walk through the full framework inside my Content Role Method™.

It is the exact system I use to help clients turn content into qualified leads.

Connect with me on Instagram to get access to the guide.

Let’s stop chasing vanity.

And start building traction that pays. 🔥