Social Media Strategy Insight

Over the years, I’ve learned a lot about social media strategy.

And like so many things in business, hindsight really is 20/20. If I could go back and change one thing about my early social media strategy, it would be this:

Lead with customer service. Always. 💡

Why Customer Service Should Be at the Core of Your Strategy

Believe it or not, customer service actually started as one of my main pillars when I launched Brandakin. But I didn’t always lean into that strength the way I could have, especially during those early social media days.

Looking back now, there are a few easy strategies I wish I had implemented sooner that would’ve saved me time, built stronger connections, and moved the needle on my growth.

Try These Customer Service-Driven Social Media Tips

If I were starting over, here’s exactly what I’d do differently:

• Send each new follower a welcome DM
  Include a free resource or quick hello. It’s like a digital handshake 🤝

• Send loyal or long-time followers a thank you message
  This could be a voice memo, short video, or personal note. It goes a long way.

• Reply to every single comment
  A like is nice, but it’s the equivalent of smiling at a customer in-store and then walking away. Respond like a human would in conversation!

• Engage with your customers' content, too
  Think of this as your “small talk” moment,. just like chatting at the register. Build that trust.

These Small Shifts Create Big Impact

Since leaning into these habits, I’ve built stronger relationships, gained trust from my audience, and grown a leads list filled with people who already know and love the way I show up.

These strategies take a little time, but they’re worth it. And they’ll help you turn your account into a connection-driven space your people want to come back to.

Get in Touch

If these tips feel like a lot to implement alone, I’m here to help 💕

Click here to get in touch and let’s talk about how Brandakin can support your strategy. Whether you want to build a better engagement plan or just get your DMs organized, I’ve got your back.

Let’s make your content feel just as personal as your business.