The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

Pink graphic with icons and text that reads “Why Your Content Gets Views But Not Clients And How to Fix It!”

Why Your Content Gets Views But Not Clients (And How to Fix It) content creation contentthatconverts social media tips

Your content’s job is not just to get attention.

It’s to move someone through the buyer’s journey.

And this is where most strategies fall apart.

A lot of people are creating content that gets vie...

Woman filming a talking head video on her phone in front of a styled wall with framed art. Text reads “The Perfect Talking Head Reel Setup So People Actually Watch.”

The Perfect Talking Head Reel Setup So People Actually Watch contenttips instagram reels reel

If you’re creating talking head Reels and they’re not performing the way you want, it might not be what you’re saying.

It might be how it’s set up.

Because where you place your text, captions, and...

Your Instagram Bio Is Your Storefront, Here’s How to Fix It to Convert instagram instagramtips sellingoninstagram

Your bio is your storefront.

And most people are wasting it.

You can have great content, strong hooks, and solid engagement… but if someone lands on your profile and doesn’t immediately understand...

Checkered background with icons of a phone, heart notification, and paper airplane message. Text reads “Why posting content isn’t enough (and what real strategy looks like).”

Why Posting Content Isn’t Enough (And What Real Strategy Looks Like) content social media strategy time saving strategies

Last night, I messaged one of my client’s team members. Not because I was told to, not because it was on a checklist, but because I saw a gap in their upcoming launch and knew it could cost them sig...

Checkered background with text that reads “Upgrade your content in 60 seconds or less: Tip #4 Storytelling hooks that are blowing up right now (and how to use them)” next to a smiling woman.

Storytelling Hooks That Are Blowing Up Right Now (And How to Use Them) content creation hooks social media marketing

If your content has been feeling a little forced lately, this might be why.

You’re trying to “perform” instead of connect.

And right now, the content that’s actually growing is not the most polish...

How to Instantly Improve Your Video Quality on iPhone (In 30 Seconds) content creation iphonehacks

If your videos aren’t looking as sharp as you want them to, it might not be your lighting or your camera skills.

It might just be your settings.

Because most people never touch their camera settin...

Blue patterned graphic with text that reads “How to read your content analytics so you can stop guessing” beside three analytics charts showing audience retention drop-off.

How to Read Your Content Analytics So You Can Stop Guessing analytics content

Decoding your analytics can feel overwhelming, but once you understand what they are actually telling you, it becomes a lot easier to make your content work.

Because analytics are not there to make...

Photo of a smiling woman labeled “Emily” next to text that reads “Meet the owner of Brandakin Social Media” on a purple background with playful icons.

Why Getting Personal Online Is What Actually Builds Connection (Meet Me) behindthebrand entrepenuers small business

Some experts will tell you not to get personal online.

To keep things polished. Professional. Focused only on value.

I’ve never agreed with that.

Because the truth is, people don’t just follow co...

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Instagram Stories Aren’t Extra. They’re Where Sales Actually Happen. instagram instagram growth instagramstories

People think stories are just extra content.

Something you post if you have time. Something that doesn’t really matter compared to your feed.

But that’s not how they function at all.

Your stories...

Pink textured background with bold text that reads “Stop using monthly content calendars (It’s making you irrelevant to your audience)” with Brandakin Social Media branding.

Stop Using Monthly Content Calendars (If You Want Better Results) content content calendar content creation

Monthly content calendars sound great in theory.

They make you feel organized, ahead, like you’ve finally “figured it out.” But content doesn’t work because it was planned early. It works because ...

Pink grid background with bold text that reads “You’re not failing enough to grow (yes, I want you to fail)” with Brandakin Social Media branding.

If You’re Overthinking Your Content, Read This Before You Post Again content contenttips social media insights

If you’re constantly overthinking your content, you’re not alone.

Most people don’t struggle with what to post… they struggle with actually hitting post.

They tweak the caption one more time.
Rerea...

Minimal maroon graphic with bold text that reads “Steal these 5 hooks if you want sales this week (you’re gonna want to save this)” with Brandakin Social Media branding.

You Don’t Have a Content Problem. You Have a Stagnation Problem. content creation contenttips repurpose content

Most people don’t have a content problem.

They have a stagnation problem.

They’re posting, trying to stay consistent, following every “rule”… but nothing is actually improving. And that’s where it...

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