Expert Social Media Marketing Strategies for Growth

Ready to grow on social media without the stress spiral? I got you.

Social media can be an amazing growth tool for your business—but only if it’s rooted in the right strategy. I know how tempting it is to just post on the fly and hope it lands... but we’re not doing that anymore. 😌

Let’s walk through four foundational pieces of a social media strategy that actually supports your goals, saves you time, and creates real momentum.

These are things I do with my clients every day—and I’m sharing them with you now so you can feel more confident and in control of your content. 💡

Step one: Check in on what’s working (and what’s not)

This is where the real clarity begins.

Take a good look at your social media presence. Which platforms are you actually using? Which ones are performing best? What types of content (like reels, carousels, stories, lives) have gotten the most engagement?

You also want to look at the behind-the-scenes stuff. Are your bios optimized with keywords? Are you using clear calls to action in your captions? What’s your current engagement rate like?

This is basically your “before” snapshot. No judgment, just awareness. From here, we build up.

Step two: Get super clear on your dream audience

If you don’t know who you’re talking to, your content will miss the mark. Period.

So, who’s your person? What’s their age, job, daily routine, income level, or current struggle? What keeps them up at night? What would make them instantly double-tap a post?

This is what allows your content to feel personal and aligned. When you’re clear on who you’re serving, you stop posting for the algorithm and start creating real connection. That’s when magic happens. ✨

Step three: Track the numbers (they actually matter)

I know. Analytics can feel like a lot. But they’re seriously your best friend.

Checking your reach, impressions, profile visits, story views, saves, link clicks, and engagement rate will show you exactly what’s working, so you can do more of that and stop wasting time on what’s not.

Even a quick once a week peek at your insights can help you make smarter content decisions. This is how we stop guessing and start growing. 📈

Step four: Create content that actually connects

Your content shouldn’t just “fill the feed.” It should build trust, start conversations, and move people toward your offers.

Here’s what I recommend:

• Make every post valuable (teach, entertain, or inspire)

• Use clear, confident calls to action (tell them what to do next!)

• Keep it varied, think reels, carousels, testimonials, tips, and storytelling

And please don’t stress about being perfect. Just be real. Your people want you, not a copy-paste version of someone else’s strategy.

Here’s the truth…

A good strategy doesn’t just help you grow. It helps you breathe easier.

No more staring at the screen wondering what to post. No more second-guessing every caption. Just a plan that works and content that actually supports your goals.

And if you’re feeling like, “This sounds great, but I don’t have time to do it all myself," that’s where I come in. 💁🏼‍♀️

At Brandakin, I create custom social media strategy plans, content calendars, and full-service management for small biz owners who are ready to stop doing it all alone.

Let's connect! You’ve got this and I’ve got you. 💕