Ask Emily: How Often To Post On Social Media?
How Often Should You Post on Social Media?
This is one of the most common questions I get from clients:
“How often should I be posting on social media?”
And honestly? The answer really depends on your business.
Your ideal posting schedule will depend on a few things:
➡️ The type of business you run
➡️ What you’re selling
➡️ How much revenue is tied to your social media presence
But if you’re looking for a starting point, here’s my general advice:
✨ Stay under two posts per day
Posting more than that — especially if you have a smaller audience can sometimes hurt your engagement instead of helping it.
✨ Daily posting works well for some
Some businesses benefit from posting once a day, every day. This keeps your brand top of mind and creates momentum. But again, only if the content is quality and manageable for you.
✨ 3–4 times a week is great too
Other businesses thrive with a few solid posts per week, especially during business days. This can be a great balance if your schedule is packed or if you're also creating longer-form content elsewhere (like blogs or emails).
The bottom line?
There is no one-size-fits-all answer and that’s why having a personalized plan matters.
If you’re feeling stuck or unsure about what works best for your brand, I’d love to help you find your rhythm. Let’s build a schedule that supports your goals and keeps things realistic. 💬
You don’t have to figure it out alone!