The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

The Small B-Roll Shift That Instantly Boosts Retention (And Makes Your Content Convert Better) contentrolemethod contentthatconverts social media troubleshooting

Small Shifts = Big Results

If you’ve ever watched your own B-roll and thought…

Why does this feel flat?

You’re not alone.

Most creators focus on lighting.
Or editing.
Or captions.

But they miss ...

Neutral beige graphic with bold burgundy and orange text that reads: “Just knowing your audience’s demographics doesn’t cut it anymore.” Includes small megaphone and arrow illustrations and Brandakin Social Media branding. The graphic supports a post about moving from demographic targeting to psychographic-driven messaging for better content conversion.

Demographics Are Not Enough: Why Psychographics Drive Real Conversions social media strategy social media tips social media troubleshooting

Demographics Are Not Enough

Knowing your audience’s age, location, and job title is not a strategy.

It is surface-level information.

Yes, you might know your audience is:

• Women 25–40
• Living i...

Woman in soft pink blazer sits at a desk smiling confidently with a pen in hand and laptop open. Text overlay reads: “What Most Social Media Gurus Won’t Tell You About Visibility (But I Will)” — Brandakin Social Media blog banner.

Why Visibility Alone Is Not Growing Your Business on Social Media business growth tips social media tips social media troubleshooting

Everyone is obsessed with getting seen right now.

More eyeballs.
More reach.
More exposure.

But here’s what most people will not tell you. Visibility alone does not grow your business. It simply fi...

3D bar graph and emoji graphics representing social media growth with text that reads: "The Ugly Truth About Chasing Social Media Virality and What To Do Instead" — blog post by Brandakin Social Media about sustainable content strategy.

The Ugly Truth About Chasing Social Media Virality and What to Do Instead social media strategy social media tips social media troubleshooting

Constantly chasing that viral moment? It’s exhausting, isn’t it? 😅
And to be honest… it usually doesn’t feel that great.

You know what does feel great?

✨ Creating a genuinely connected and engaged...

Text-based blog banner for Brandakin Social Media with pastel argyle and floral background that reads: “The #1 Thing You’re Forgetting on Social Media (That’s Costing You Clients)”

The #1 Thing You’re Forgetting on Social Media (That’s Costing You Clients) social media social media tips social media troubleshooting

There’s one thing I see way too many business owners skip on Instagram… and it could be costing you more than you think.

👉🏼 Not replying to comments.

Yep. That one simple habit could be the rea...

Festive pink flatlay with Christmas gift, ornaments, and pine branches surrounding a cheerful woman in a Santa hat and cream blazer. Text overlay reads “Day 10 of Social Growthmas: Forget the Follower Count: Here’s What Really Matters for Growth.”

Day 10 of Social Media Growthmas - Forget the Follower Count: Here’s What Really Matters for Growth social media growth social media marketing social media tips social media troubleshooting

I might get a little side-eye for saying this, but I’m saying it anyway…

Nobody is going to remember how many followers, views, or likes you had.

They’ll remember how you made them feel.

💡 Read t...

A smiling blonde woman wearing a Santa hat gestures playfully on a pink background decorated with Christmas ornaments, gift boxes, and pine sprigs. The text on the image reads: “Day 8 of Social Growthmas: Why ‘Failed’ Posts Are the Secret to Social Media Success (and What to Do Instead of Hiding Them).”

Day 8 of Social Media Growthmas - Why “Failed” Posts Are the Secret to Social Media Success (And What To Do Instead of Hiding Them) social media social media marketing social media strategy social media troubleshooting

Let’s get real for a sec: **not every post is going to be a winner.**😅

And guess what? That’s okay. Actually, it’s more than okay, it’s necessary.

Some of your “failed” posts are vital stepping st...

Avoid These Social Media Tactics social media social media tips social media troubleshooting

Let’s talk about 3 social media tactics to avoid 👀

If managing your business's social media ever leaves you feeling stressed, overwhelmed, or spinning your wheels, you're not alone. And chances are...

Struggling with Instagram hashtags? This guide walks you through easy tweaks to improve your hashtag strategy for more reach and engagement. Perfect for small businesses ready to grow their social media presence with intention.

Hashtag Troubleshooting hashtag tips hashtags hashtags troubleshooting social media troubleshooting

Hashtag strategy can be tricky.
And one of the most common questions I hear as a social media manager is:

Why aren't my hashtags doing anything?

You're not alone in asking that. Hashtags are one ...

Graphic showing a lightbulb leading to three mobile phones labeled “POST,” illustrating how one idea can become multiple content posts. Text at bottom reads “Create Multiple Content Posts From One Idea.” Background is light with olive accents.

Create Multiple Content Posts From One Idea content creation repurpose content social media troubleshooting

Did you know? With one good idea you can create multiple content posts! Here are five separate pieces of content you can create from a single idea...

Did you know one sol

...

Social Media Dos and Don'ts social media strategy social media tips social media troubleshooting

Here’s your friendly reminder on a few social media do’s and don’ts, especially if you're working to grow your business accounts!

Let’s start with the don’ts:

🚫 Don’t only sell. Your content sho...

Drowning in Social Media Tasks? social media social media strategy social media troubleshooting virtual assistant

Drowning in Social Media Tasks? You're Not Alone.

If you're feeling completely overwhelmed by social media tasks or bogged down by admin work in your business, I see you.

...

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