The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

Text-based blog banner for Brandakin Social Media with pastel argyle and floral background that reads: “The #1 Thing You’re Forgetting on Social Media (That’s Costing You Clients)”

The #1 Thing You’re Forgetting on Social Media (That’s Costing You Clients) social media social media tips social media troubleshooting

There’s one thing I see way too many business owners skip on Instagram… and it could be costing you more than you think.

👉🏼 Not replying to comments.

Yep. That one simple habit could be the rea...

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5 Things I'd Do Immediately to Sign Clients Through Social Media social media social media strategy social media tips

Let’s be honest, when your business needs sales now, there’s a totally different kind of urgency.

And trust me, I’ve been there.

Over the past three months, I’ve been in hustle mode and the resu...

A festive blog banner with pink background and Christmas decor, featuring a smiling woman in a Santa hat gesturing toward the blog title: “Day 11 of Social Growthmas: Stop Posting Blindly: Why Social Media Insights Are Your Cheat Code for Growth.”

Day 11 of Social Media Growthmas - Stop Posting Blindly: Why Social Media Insights Are Your Cheat Code for Growth social media growth social media insights social media marketing social media tips

🎯 Are you actually paying attention to your social media insights?

If not, let’s change that.

Your insights are literally a built-in cheat sheet for success. They show you what your audience is lo...

Festive pink flatlay with Christmas gift, ornaments, and pine branches surrounding a cheerful woman in a Santa hat and cream blazer. Text overlay reads “Day 10 of Social Growthmas: Forget the Follower Count: Here’s What Really Matters for Growth.”

Day 10 of Social Media Growthmas - Forget the Follower Count: Here’s What Really Matters for Growth social media growth social media marketing social media tips social media troubleshooting

I might get a little side-eye for saying this, but I’m saying it anyway…

Nobody is going to remember how many followers, views, or likes you had.

They’ll remember how you made them feel.

💡 Read t...

Day 9 of Social Growthmas blog graphic featuring a cheerful woman in a Santa hat pointing to text that reads “The Secret Folder Strategy That Makes Social Media Posting Way Easier” on a festive pink background with wrapped gifts, ornaments, and pine accents.

Day 9 of Social Media Growthmas - The Secret Folder Strategy That Makes Social Media Posting Way Easier content creation social media consistency social media managment social media tips

Let’s be honest, the hardest part of social media isn’t creating.
It’s staying consistent when life gets chaotic. 😅

But what if I told you there’s a super simple strategy that saves time, boosts con...

Show Up In Social Media Photos social media social media strategy social media tips

My sister was visiting this week, and she snapped a few quick photos of me working in my office. Nothing fancy, just me, doing what I normally do every day.

And honestly? I love these photos.

Why?...

Ten Tips For Social Media Growth social media social media growth social media marketing social media tips

Let’s be real, social media growth can feel super complex and a little overwhelming. And yes, even I still feel that way sometimes!

But here’s what I’ve learned: growth doesn’t have to be chaotic o...

Avoid These Social Media Tactics social media social media tips social media troubleshooting

Let’s talk about 3 social media tactics to avoid 👀

If managing your business's social media ever leaves you feeling stressed, overwhelmed, or spinning your wheels, you're not alone. And chances are...

A woman with blonde hair in a pink top smiles while talking on the phone at her desk with a computer, bookshelves, and plants in the background. Text reads: “Social Media Pep Talk From Brandakin Social Media.”

Social Media Pep Talk from Brandakin social media social media consistency social media tips

Need a Quick Social Media Pep Talk? Let’s Do It.

Sometimes we all need a little push when it comes to showing up on social media. I get it, it can feel like a lot.

But here’s the truth: when it co...

What To Do With Social Media Captions captions social media strategy social media tips

How to Write Better Social Media Captions (That Actually Engage!)

Let’s be honest — social media captions can feel intimidating sometimes.

You open up Instagram, pull up your post, and then… nothi...

A blonde woman in a purple dress works on a laptop and phone, shown across a computer and smartphone mockup. The text on the image reads "Expectations for your social media manager" against an orange background.

Expectations For Your Social Media Manager social media managment social media marketing social media tips

Thinking About Hiring a Social Media Manager? Let’s Talk Expectations

If you’ve ever wondered what should I actually expect from a social media manager. this one’s for you.

Maybe you’re thinking a...

Emily holds a laptop in a cozy office setting with plants, books, and bright decor. Text overlay reads “Ask Emily – How Often to Post on Social Media?”

Ask Emily: How Often To Post On Social Media? social media consistency social media managment social media strategy social media tips

How Often Should You Post on Social Media?

This is one of the most common questions I get from clients:
“How often should I be posting on social media?”
And honestly? The answer really depends on you...

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