The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

Vanity Metrics Are Loud. But They Don’t Always Mean Sales. social media audit social media insights social media strategy

What Your Audience Won’t Tell You… But Their Actions Will

If people aren’t liking your posts but they’re:

Clicking
Saving
DMing
Booking calls

You don’t have an engagement problem.

You have quiet tr...

Continue Reading...
4 Things I Do Behind the Scenes to Make Sure My Clients’ Content Actually Performs contentrolemethod social media strategy social media tips

Posting Is Easy. Performance Is Strategic.

There is a massive difference between posting to stay visible and posting to drive results.

When someone hires me, they are not just hiring a content cre...

Continue Reading...
Why Posting Consistently Isn’t a Scam (And Why It Actually Brings Clients) social media consistency social media growth social media strategy

I Used to Think “Post Consistently” Was a Scam

I’ll say it.

I thought the “just post consistently” advice was a scam.

It felt like recycled social media marketing advice that only benefited the a...

Continue Reading...
Demographics Are Not Enough: Why Psychographics Drive Real Conversions social media strategy social media tips social media troubleshooting

Demographics Are Not Enough

Knowing your audience’s age, location, and job title is not a strategy.

It is surface-level information.

Yes, you might know your audience is:

• Women 25–40
• Living i...

Continue Reading...
Why Likes Do Not Equal Sales and What Actually Moves Your Business Forward social media social media strategy social media tips

You will not find me obsessing over likes.
Not for myself.
Not for my clients.

Because at the end of the day, a like does not automatically mean buyer.

It is easy to get caught up in surface level met...

Continue Reading...
The Ugly Truth About Chasing Social Media Virality and What to Do Instead social media strategy social media tips social media troubleshooting

 Constantly chasing that viral moment? It’s exhausting, isn’t it? 😅
And to be honest… it usually doesn’t feel that great.

You know what does feel great?

✨ Creating a genuinely connected and engaged...

Continue Reading...
5 Things I'd Do Immediately to Sign Clients Through Social Media social media social media strategy social media tips

Let’s be honest, when your business needs sales now, there’s a totally different kind of urgency.

And trust me, I’ve been there.

Over the past three months, I’ve been in hustle mode and the resu...

Continue Reading...
What Consistency Really Means on Social Media (and How to Make It Work for You) social media social media consistency social media strategy

Let’s be real… most people think posting “consistently” means showing up every single day. But I’m here to tell you: that’s not the only way to grow.

It’s time to redefine consistency.
Because the tru...

Continue Reading...
The Ultimate Social Media Audit: 5 Checklists to Grow Smarter in 2026 social media audit social media growth social media strategy

Have you ever felt like you're showing up online but nothing is really clicking? Like you're doing all the things but still not seeing the results you want? 😩

I hear this from so ma...

Continue Reading...
Day 8 of Social Media Growthmas - Why “Failed” Posts Are the Secret to Social Media Success (And What To Do Instead of Hiding Them) social media social media marketing social media strategy social media troubleshooting

Let’s get real for a sec: **not every post is going to be a winner.**😅

And guess what? That’s okay. Actually, it’s more than okay, it’s necessary.

Some of your “failed” posts are vital stepping st...

Continue Reading...
Day 4 of Social Media Growthmas - Sell the Solution, Not the Service business growth tips sellingoninstagram small business marketing social media strategy

 

If you’ve ever felt like your offers are getting scrolled past or your captions just aren’t landing… this might be why.

Here’s a simple but powerful shift in how you talk about your business:

Sto...

Continue Reading...
Your Niche Isn’t Too Saturated, You Just Need a Strategy That Works contentthatconverts instagramforbusiness social media marketing social media strategy

Let’s talk about a big social media myth I hear way too often:
“My niche is too saturated to grow.”

Here’s the truth: it’s not your niche, it’s your strategy. And once you lock in a strategic and ...

Continue Reading...
1 2 3 4 5 6

Want To Stay In The Know?

Join the list and receive occasional emails with updates, discounts, insights and more!

You're safe with Brandakin. We'll never spam you or sell your contact info.