The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

Stop Posting Just to Stay Visible: How to Turn Content Into a Lead-Generating System content creation social media growth social media marketing

There Was a Time I Posted Just to Stay Visible

A few likes? Cool.

A couple saves? Even better.

But leads?
Clients?
Sales?

That part felt random.

Like I was throwing content into the void and hopi...

Pink and lavender branded graphic reading “Why Posting Consistently Isn’t a Scam (And Why It Actually Brings Clients)” next to a collage of Instagram content posts and a calendar icon, representing strategic, consistent social media marketing that builds trust and generates inbound leads.

Why Posting Consistently Isn’t a Scam (And Why It Actually Brings Clients) social media consistency social media growth social media strategy

I Used to Think “Post Consistently” Was a Scam

I’ll say it.

I thought the “just post consistently” advice was a scam.

It felt like recycled social media marketing advice that only benefited the a...

Neutral-toned graphic with bold burgundy and orange text reading: “Just knowing your audience’s demographics doesn’t cut it anymore.” Branded Brandakin Social Media design representing a blog post about using psychographics and buyer psychology to improve content conversion strategy.

What Actually Happens in the First 30 Days of Working With a Social Media Manager social media growth social media insights social media managment social media marketing

What Actually Happens in the First 30 Days of Working With Me

Most people wait until they feel “ready” to get help with content.

But while you’re trying to keep up, you’re quietly losing visibilit...

Why Strategic Social Media Content Converts Better Than Posting More Often content social media growth social media marketing social media tips

Not all content is created equal and the results prove it.

In just 60 days, one Brandakin client generated seven qualified leads through Facebook Messenger and phone calls. No viral moments. No guess...

A soft pink rocket takes off with fire trail on a cream background, next to the bold pink headline: “Reclaim Your Social Media Post’s Success: 4 Proven Strategies to Skyrocket Views and Engagement.” Brandakin’s round flower icon appears in the top corner.

Reclaim Your Social Media Post’s Success: 4 Proven Strategies to Skyrocket Views and Engagement content creation social media social media engagement social media growth

Ever posted something you were so proud of… only for it to totally flop? 😭
Yeah, same. But I’ve learned some powerful strategies that help make your posts actually perform. And I do these every sin...

13 Instagram Growth Secrets I Learned in Just 45 Days instagram instagram growth instagramforbusiness social media growth

I did the experimenting so you don’t have to. Want to grow on Instagram without burning out? Start here.👇🏼

For the last 45 days, I’ve been super intentional with my Instagram strategy.

I posted ...

The Ultimate Social Media Audit: 5 Checklists to Grow Smarter in 2026 social media audit social media growth social media strategy

Have you ever felt like you're showing up online but nothing is really clicking? Like you're doing all the things but still not seeing the results you want? 😩

I hear this from so ma...

A festive blog banner with pink background and Christmas decor, featuring a smiling woman in a Santa hat gesturing toward the blog title: “Day 11 of Social Growthmas: Stop Posting Blindly: Why Social Media Insights Are Your Cheat Code for Growth.”

Day 11 of Social Media Growthmas - Stop Posting Blindly: Why Social Media Insights Are Your Cheat Code for Growth social media growth social media insights social media marketing social media tips

🎯 Are you actually paying attention to your social media insights?

If not, let’s change that.

Your insights are literally a built-in cheat sheet for success. They show you what your audience is lo...

Festive pink flatlay with Christmas gift, ornaments, and pine branches surrounding a cheerful woman in a Santa hat and cream blazer. Text overlay reads “Day 10 of Social Growthmas: Forget the Follower Count: Here’s What Really Matters for Growth.”

Day 10 of Social Media Growthmas - Forget the Follower Count: Here’s What Really Matters for Growth social media growth social media marketing social media tips social media troubleshooting

I might get a little side-eye for saying this, but I’m saying it anyway…

Nobody is going to remember how many followers, views, or likes you had.

They’ll remember how you made them feel.

💡 Read t...

Day 5 of Social Growthmas blog banner featuring a cheerful blonde woman in a Santa hat pointing up at the blog title: “The Secret to Consistent Social Media Posting? Reuse Your Content Like a Pro.” The background includes pink holiday décor, silver ornaments, gift boxes, and pine accents for a festive, feminine vibe.

Day 5 of Social Media Growthmas - The Secret to Consistent Social Media Posting? Reuse Your Content Like a Pro content creation social media social media consistency social media growth social media marketing

Let’s talk about the real secret to keeping up with social media content without burning out.

Reusing your content. Yep. I said it. Reuse. Repurpose. Repeat.♻️

If your content is high quality and ...

A cheerful woman in a Santa hat stands with arms open against a festive pink background, surrounded by holiday decor and a wrapped gift. Overlaid text reads: “Day 1 of Social Growthmas: YOU’RE THINKING ABOUT SOCIAL MEDIA CONSISTENCY ALL WRONG.”

Day 1 of Social Media Growthmas - You’re Thinking About Social Media Consistency All Wrong instagram growth social media consistency social media growth social media marketing

I bet you’ve been thinking about “consistency” all wrong 🫣

Let’s reframe it. What if consistency meant showing up a certain number of times each week that YOU choose and that actually works for YO...

Ten Tips For Social Media Growth social media social media growth social media marketing social media tips

Let’s be real, social media growth can feel super complex and a little overwhelming. And yes, even I still feel that way sometimes!

But here’s what I’ve learned: growth doesn’t have to be chaotic o...

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