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The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

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Top Ten Tips for Social Media Growth small business marketing social media growth social media strategy social media tips

Top Ten Tips for Social Media Growth

Whether you're feeling stuck with your growth or just looking to boost your presence online, these ten tips will help give your social media the refresh it needs....

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Retro-inspired yellow and brown graphic with flower and diamond patterns. The title 'Social Media' appears at the top, with two icons below: a green checkmark labeled 'Dos' and a red X labeled 'Don'ts.' Brandakin’s logo appears in the top right corner
Social Media Dos and Don'ts social media strategy social media tips social media troubleshooting

Here’s your friendly reminder on a few social media do’s and don’ts, especially if you're working to grow your business accounts!

Let’s start with the don’ts:

🚫 Don’t only sell. Your content sho...

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A warning-style triangle sign with a raised hand above waves, symbolizing overwhelm, with bold text reading “Drowning in Social Media Tasks?” on a retro green and brown wavy background. A circular Brandakin Social Media logo is on the sign.
Drowning in Social Media Tasks? social media social media strategy social media troubleshooting virtual assistant

Drowning in Social Media Tasks? You're Not Alone.

If you're feeling completely overwhelmed by social media tasks or bogged down by admin work in your business, I see you.

...
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Illustrated graphic of a pink and yellow desk calendar with multiple checkmarks, representing completed tasks. Beside the calendar is bold olive green text that reads "End of the Year Social Media Checklist," paired with the Brandakin Studio logo in the lower right. This image promotes a downloadable year-end checklist to help users refresh their social media presence.
End of Year Social Media Checklist advertising marketing small business marketing social media strategy

If you're wrapping up the year and thinking, “I really need to update my social media,” I've got just the thing for you.

I created a free End-of-Year Social Media Checklist and it’s perfect for any...

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Automatic Replies and Best Practices instagram growth marketing social media strategy social media tips

Are You Really Checking Your DMs? Let’s Talk Auto-Replies

Let’s be real for a second, auto-replies in the DMs are everywhere right now.
And while they can be helpful, there’s

...
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Graphic with pastel abstract background showing a large hashtag icon and text that reads: “Why aren’t my hashtags working?
Why Aren't My Hashtags Working? hashtags instagram growth small business marketing social media strategy

Let’s Talk Hashtag Strategy

Hashtags can feel confusing, right?
They’re always changing, the advice is all over the place…
and figuring out what actually works can feel like a full-time job 😅

But wi...

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Collage of selfies and Reels showcasing consistent social media posts, with a calendar icon and text that reads “Consistent Social Media Posting” in pastel blue and pink.
Consistent Social Media Posting instagram growth social media calendar social media strategy social media tips

The Power of Consistent Social Media Posting

Ever look at someone’s Instagram and think:
“How do they have so many followers?!”
“How do they get that many comments and likes?!”

I’m about to let you ...

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Hiding from Posting on Social Media? social media social media growth social media strategy social media tips

Get Back in the Game on Social Media 💖

I see you over there, hiding from your Instagram account 👀
And I get it. Social media can feel a lot.

But bestie, it’s time to get back in the game and he...

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Glow-style graphic showing a phone screen with social media icons, bar graph, and text that reads “Social Media Metrics to Track” on a textured background.
Social Media Metrics to Track analytics social media audit social media engagement social media strategy

Let’s be real. Social media metrics can feel overwhelming, there’s a lot of data to look at and it’s not always clear what matters most.

But here’s the good news: you don’t have to track everythi...

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Light pink graphic featuring a woman holding a coffee mug and smiling. Text reads “How to Work Smarter on Social Media” with illustrated lightbulbs above her head and a pink underline under the word “Smarter.” Brandkin Social Co. logo appears in the bottom left corner.
How To Work Smarter On Social Media marketing tips social media strategy time saving strategies

When it comes to being consistent on social media, the truth is… you have to work smarter, not harder 👏🏼

One of the biggest tips I share with my clients is this:
Stop trying to come up with a mill...

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A colorful chart with a growth arrow and lips making a "shh" gesture, next to the title “The Secret to Social Media Growth” in bold letters on a pink and orange checkered background.
The Secret to Social Media Growth social media social media growth social media strategy

The Secret to Social Media Growth

Everyone wants the secret to social media growth, but I’m going to give it to you straight.

It’s not a hack. It’s not a filter. It’s not even a perfect content ...

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Woman in a purple dress taking product photos with her phone at a white table featuring branded packaging and candles, symbolizing small business content creation.
Content Creation Cheat Sheet content creation marketing social media strategy social media tips

Content Creation Secrets from a Social Media Manager

Let’s be honest, content creation can feel overwhelming.
But it does not have to be that way.

When I first started managing my own social medi...

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