The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

Why Strategic Social Media Content Converts Better Than Posting More Often content social media growth social media marketing social media tips

Not all content is created equal and the results prove it.

In just 60 days, one Brandakin client generated seven qualified leads through Facebook Messenger and phone calls. No viral moments. No guess...

A motivational graphic that highlights the shift away from vanity metrics on social media. The message emphasizes focusing on real strategy, behind-the-scenes conversations, and content clarity instead of chasing likes or follower counts. Branded in Brandakin style with warm tones and thoughtful design.

Why Likes Do Not Equal Sales and What Actually Moves Your Business Forward social media social media strategy social media tips

You will not find me obsessing over likes.
Not for myself.
Not for my clients.

Because at the end of the day, a like does not automatically mean buyer.

It is easy to get caught up in surface level met...

Woman in soft pink blazer sits at a desk smiling confidently with a pen in hand and laptop open. Text overlay reads: “What Most Social Media Gurus Won’t Tell You About Visibility (But I Will)” — Brandakin Social Media blog banner.

Why Visibility Alone Is Not Growing Your Business on Social Media business growth tips social media tips social media troubleshooting

Everyone is obsessed with getting seen right now.

More eyeballs.
More reach.
More exposure.

But here’s what most people will not tell you. Visibility alone does not grow your business. It simply fi...

3D bar graph and emoji graphics representing social media growth with text that reads: "The Ugly Truth About Chasing Social Media Virality and What To Do Instead" — blog post by Brandakin Social Media about sustainable content strategy.

The Ugly Truth About Chasing Social Media Virality and What to Do Instead social media strategy social media tips social media troubleshooting

Constantly chasing that viral moment? It’s exhausting, isn’t it? 😅
And to be honest… it usually doesn’t feel that great.

You know what does feel great?

✨ Creating a genuinely connected and engaged...

Text-based blog banner for Brandakin Social Media with pastel argyle and floral background that reads: “The #1 Thing You’re Forgetting on Social Media (That’s Costing You Clients)”

The #1 Thing You’re Forgetting on Social Media (That’s Costing You Clients) social media social media tips social media troubleshooting

There’s one thing I see way too many business owners skip on Instagram… and it could be costing you more than you think.

👉🏼 Not replying to comments.

Yep. That one simple habit could be the rea...

Blonde woman in a light pink blazer smiling to the side on a pink background with white bold text that says “5 Things I’d Do Immediately to Sign Clients Through Social Media – Brandakin Social Media,” surrounded by sparkly doodles

5 Things I'd Do Immediately to Sign Clients Through Social Media social media social media strategy social media tips

Let’s be honest, when your business needs sales now, there’s a totally different kind of urgency.

And trust me, I’ve been there.

Over the past three months, I’ve been in hustle mode and the resu...

A festive blog banner with pink background and Christmas decor, featuring a smiling woman in a Santa hat gesturing toward the blog title: “Day 11 of Social Growthmas: Stop Posting Blindly: Why Social Media Insights Are Your Cheat Code for Growth.”

Day 11 of Social Media Growthmas - Stop Posting Blindly: Why Social Media Insights Are Your Cheat Code for Growth social media growth social media insights social media marketing social media tips

🎯 Are you actually paying attention to your social media insights?

If not, let’s change that.

Your insights are literally a built-in cheat sheet for success. They show you what your audience is lo...

Festive pink flatlay with Christmas gift, ornaments, and pine branches surrounding a cheerful woman in a Santa hat and cream blazer. Text overlay reads “Day 10 of Social Growthmas: Forget the Follower Count: Here’s What Really Matters for Growth.”

Day 10 of Social Media Growthmas - Forget the Follower Count: Here’s What Really Matters for Growth social media growth social media marketing social media tips social media troubleshooting

I might get a little side-eye for saying this, but I’m saying it anyway…

Nobody is going to remember how many followers, views, or likes you had.

They’ll remember how you made them feel.

💡 Read t...

Day 9 of Social Growthmas blog graphic featuring a cheerful woman in a Santa hat pointing to text that reads “The Secret Folder Strategy That Makes Social Media Posting Way Easier” on a festive pink background with wrapped gifts, ornaments, and pine accents.

Day 9 of Social Media Growthmas - The Secret Folder Strategy That Makes Social Media Posting Way Easier content creation social media consistency social media managment social media tips

Let’s be honest, the hardest part of social media isn’t creating.
It’s staying consistent when life gets chaotic. 😅

But what if I told you there’s a super simple strategy that saves time, boosts con...

Show Up In Social Media Photos social media social media strategy social media tips

My sister was visiting this week, and she snapped a few quick photos of me working in my office. Nothing fancy, just me, doing what I normally do every day.

And honestly? I love these photos.

Why?...

Ten Tips For Social Media Growth social media social media growth social media marketing social media tips

Let’s be real, social media growth can feel super complex and a little overwhelming. And yes, even I still feel that way sometimes!

But here’s what I’ve learned: growth doesn’t have to be chaotic o...

Avoid These Social Media Tactics social media social media tips social media troubleshooting

Let’s talk about 3 social media tactics to avoid 👀

If managing your business's social media ever leaves you feeling stressed, overwhelmed, or spinning your wheels, you're not alone. And chances are...

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