Let’s Talk Hashtag Strategy

Hashtags can feel confusing, right?
They’re always changing, the advice is all over the place…
and figuring out what actually works can feel like a full-time job 😅

But with the right strategy, hashtags can absolutely work for you.
They help you get discovered, expand your reach, and build brand recognition.

🎙️ And if you want to dive deeper, be sure to check out the recent episode of the Brandakin Social Media Podcast, where I talk all things hashtags!

Ask Yourself These Questions Before You Post:

1. Are you using niche hashtags?

Your hashtags should be relevant to your post and your business.

Ask yourself:
👉🏼 Does this hashtag relate to what I’m selling or promoting?
👉🏼 Are others in my niche using it?

Start with what’s working in your industry and then branch out and make it your own!

2. Are you using branded hashtags?

These are SO overlooked and so powerful.

Create and use a hashtag that’s unique to your brand, it could be your biz name, your podcast, or even a specific service or offer.

Branded hashtags help:
✔️ Build brand awareness
✔️ Make your content easier to find
✔️ Keep similar content grouped together

Start building your own hashtag hub!

3. Are you using enough hashtags?

Let’s keep it simple, use all 30.
Yes, Instagram allows up to 30 hashtags per post, and using them helps you reach more people.

Think of them as 30 little doorways that can lead people to your content 👏🏼

4. Are your hashtags too repetitive?

If you’re using the same set of hashtags on every single post,
your reach is probably suffering.

Rotate them.
Switch them up.
Keep it fresh.

This gives your posts a better shot at hitting different audiences.

5. Are you tracking your hashtag performance?

If you’re not checking your analytics, you won’t know what’s working!

💡 Pro tip: Check the insights on each post and look at the "From Hashtags" reach.
This tells you how many people found your content through the hashtags you used.

I personally do this weekly, but feel free to adjust based on how often you’re posting.

Final Reminder 💬

Hashtag strategy doesn’t have to be overwhelming.

Do your research, stay intentional, and remember that your hashtags are there to support your content, not carry it.

And if you’re stuck or want to dig deeper into a strategy that actually fits your business… you know I’ve got you.

Follow along for more tips, or listen to the full podcast episode for an in depth look at hashtag do’s and don’ts!🎙️