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llustration of a laptop with the Instagram logo and the text “Upgrade Your Instagram” in bold olive green font on a light pink background, designed to promote social media strategy improvements.

Upgrade Your Instagram

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Feeling like your Instagram isn’t working for you the way it should? Maybe it’s time for a refresh! 🙌🏼

Social media is meant to work for you, to grow your audience, build trust, and drive traffic to your business. And guess what? Sometimes just a few small changes can make a BIG difference in your feed’s performance.

Here are six simple ways to upgrade your Instagram and help your account work harder for your business.

 

1. Brand Colors 🎨

Make sure your feed looks uniform and cohesive. Stick to a set of brand colors so that when someone lands on your profile, they know it’s you right away.

 

2. Profile Photo

Don't forget this key piece! Your profile photo should be up-to-date and instantly recognizable. If you’re a business, your logo is a great go-to. If your personal brand is front and center, a clear and bright headshot can do wonders.

 

3. Hashtags

Hashtags still matter. Use hashtags that are relevant to your niche, include a branded hashtag (like your biz name), and make sure to rotate them regularly to keep things fresh and increase visibility.

 

4. Highlight Covers

Highlight covers are more than just pretty, they make it easy for followers to find what they need. Think: FAQs, testimonials, hours, services, and more. Keep them on-brand with your colors and fonts for a polished look.

 

5. Bio

This is prime real estate on your profile. Use all the characters you’re given. Share who you are, what you do, and how you can help. Use SEO-friendly keywords that speak directly to your ideal client.

 

6. Keywords

Sprinkle keywords into your bio, captions, and even your name field. These help Instagram know who to show your content to and help your dream clients find you more easily.

 

💡Pro tip: Each of these elements should be reviewed and refreshed regularly. Keeping things up-to-date ensures your Instagram continues to grow with your business.

If this all feels like a lot, don’t worry. You don’t have to tackle it all at once. Start with one or two areas and go from there. And if you’re ready for help?

I’m here for that!👋🏼 Let’s make your Instagram work for you!

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