How to Turn Instagram Stories into Sales Machines

Curious about how to turn Instagram stories into sales machines? This is the post for you!

Let’s talk about one of the most underrated tools for making money on Instagram: Stories. Used right, Instagram Stories can become a powerful part of your sales strategy – and the best part? You don’t need to be fancy, just strategic. Let me break it down for you with a few simple tips that have worked really well for me (and my clients!).

1. Prioritize Your First Story of the Day

Your first story = your highest visibility. Why? Instagram tends to push your first story out more widely, meaning more eyeballs on it. That’s why I always put my most important or sales-focused story first — and guess what? It consistently gets 20+ more views than the rest. That kind of extra exposure adds up quickly when you’re launching or promoting a product or service.

2. Always Include a Link

This might seem obvious, but it’s overlooked way too often: include a link directly in your story. People want the easiest possible way to take action — tapping a link is a whole lot easier than DMing a keyword or hunting for your product page. Tools like ManyChat are amazing for automation, but sometimes your audience just wants to browse on their own terms.

3. Simple Stories Sell Better

Let’s bust a myth: your stories don’t need to be perfectly designed or overly edited to convert. In fact, the simpler the better. I’ve noticed my most casual, stripped-down stories often perform better — likely because they don’t look like ads. They feel real and authentic, and that makes people feel more comfortable buying.

4. Focus on Consistency, Not Perfection

If you’re stressing over how your stories look or hesitating to post, take a breath. Stories disappear in 24 hours — which makes them the perfect place to test, experiment, and just show up consistently. Not everything has to be a home run to make an impact.

Ready to Start Selling From Your Stories?

Put these tips into action and let me know how it goes — I love seeing people make sales from stories!

And if you’re craving more support — whether it’s help creating content efficiently, building a strategy that works, or just finally feeling confident hitting “post” — come join Brandakin Besties!

You don’t have to do it all alone. Here’s what a few of our amazing members have to say:

“Ok I just had to share this!! I used one of your trending reel ideas & made it my own, and these are the stats only a few hours after I posted it. The last reel I posted was in July (oops <5) and these are the stats. Look at that difference! Holy cow. Doing reels & finding content for it has always felt so overwhelming for me, but you make it literally SO easy and fun in your membership! I’m excited to take advantage of more of the kick-ass knowledge & tips you share in the group soon!!”

“YAY!!! I’ve made 2 reels today from your sound trends 🔥”

You’re just a few stories away from your next sale. Let’s make it happen 💪