Day 4 of Social Media Growthmas - Sell the Solution, Not the Service
If you’ve ever felt like your offers are getting scrolled past or your captions just aren’t landing… this might be why.
Here’s a simple but powerful shift in how you talk about your business:
Stop just listing your services. Start speaking to the solutions you provide.
Let’s break that down 👇
🎂 Think frosting, not the cake.
It’s not about the layers of your offer, it’s about the sweet stuff your audience actually wants.
🥩 Think sizzle, not the steak.
People don’t buy features, they buy how it makes them feel. What’s the experience your offer creates?
💎 Think sparkle, not the diamond.
A diamond’s value is in the way it shines. That’s what people want to see. Your job is to help them imagine it.
💡 Think glow, not the lamp.
The lamp is your product. The glow is the transformation.
Once you start incorporating this kind of language into your social media content, you’ll start seeing a shift:
✔️ Higher engagement
✔️ Deeper connection with your audience
✔️ Better conversions
Why? Because people are emotional buyers. They care about how your offer solves their problem, not the list of deliverables.
Not sure where to start?
If you need help refining your messaging, building a content strategy that speaks in solutions, or just want support from someone who lives and breathes social media...
Join the Brandakin Besties Community.
You’ll get ongoing access to tools, support, and real-time advice for your content strategy and growth.
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