
Six Types of Social Media Content
Feeling stuck with what to post on social mediaπ© You’re not the only one! Running a business solo or juggling a team can make content creation feel so overwhelming.
Here’s the thing, showing up online doesn’t have to be hard or salesy. You just need a few go to content types that help your audience get to know you, trust you, and keep coming back for more.
Start here:
π‘ Helpful Content
This is where you show your expertise without overwhelming people. You’re teaching, offering value, and being their go to guide!
Try posting:
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Quick tutorials or “how I do it” Reels
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Tips or tricks your clients always ask you for
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Favorite tools, apps, or resources
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Common mistakes to avoid
Bonus keywords for search: Instagram tips for business owners, educational content for creatives, how to posts for service providers
This content builds trust and positions you as the person who gets it π
π Entertaining Content
Yes, you can be fun and professional! Entertaining posts let your audience see your personality and that’s what makes them feel connected to your brand.
Post ideas:
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Relatable memes your ideal client would totally send to a friend
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Trendy Reels with your own twist
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“This or that” or fun poll stickers in stories
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Behind-the-scenes bloopers or real-life moments
Use keywords like: funny Reels for entrepreneurs, relatable content ideas, meme marketing for creatives
Let people smile when they see your content! Trust me, they’ll remember you π«Ά
π Educational Content
This content shows you know your stuff without sounding like a textbook. It helps your audience learn something useful and positions you as the expert.
Things you can share:
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“Myth vs fact” posts about your industry
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Tips that work for your clients or your business
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Infographics with bite sized knowledge
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Lessons you’ve learned through trial and error
SEO terms to sprinkle in: content marketing tips, Instagram strategy ideas, teachable content for coaches
Educational content is a great way to say “I got you!” while giving real value π₯
π Inspirational Content
You know those posts that make you stop scrolling and just feel something? That’s this kind of content. It’s personal, empowering, and deeply connecting.
You could post:
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Quotes that speak to your values or journey
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“This time last year I was…” reflections
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Encouraging words for your audience
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Client wins or transformational moments
Relevant keywords: inspirational quotes for business owners, motivational Instagram captions, mindset content for creatives
Be the encouragement your audience didn’t know they needed today π¬β¨
π― Connection Content
This is where the magic happens. It’s not just about your offer. it’s about your heart. People want to know who’s behind the brand. Let them in.
Great ideas include:
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“Day in the life” Reels or stories
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Your workspace or process in action
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Your “why” behind the business
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Personal updates, fun facts, or favorite things
Search-friendly keywords: behind the scenes content, personal branding for small business, showing your face on Instagram
This content makes you unforgettable in the best way π
Reminder: You don’t need to post 24/7
You just need to post with intention. Use these categories to guide you when you're planning content and watch how much easier it becomes to stay consistent and true to yourself.
Your audience doesn’t want perfection, they want you.
Need help bringing your content to life?
That’s exactly what I do at Brandakin Social Media π« Whether you’re looking for a custom content plan, monthly social media support, or someone to just take it off your plate, I’m your go to girl.
Let’s make content that connects and converts, without the overwhelm.
πBook a discovery call!
Let me know if you want a plug-and-play content calendar or Canva templates to match this post! I’ve got your back π You’re doing amazing, bestie!!