Improve Your Plug and Play Viral Hook Reels

Here's a pro tip on how to improve your plug and play viral hook reels. If your viral hook videos aren't getting traction, take a minute to consider how your sales pitch comes off.

Are you blatantly selling a specific product or service? Are you being extremely specific to your industry?

Could you play around with being a little bit more personal?

Sometimes we tend to take sales a little too literally. We get too salesy and formulaic in the way we try and connect with potential clients and customers. 

Sprinkling in personality and real life can go far in your social media content creation.  

Nurturing and connecting with your audience warms them up, making those sales possible. 

A key to social media content creation is to sound like a real person. You don't want your social media accounts to come off as sales pages.

Selling is important. I get it - I'm in this business too. But if we only show up with SELL, SELL, SELL energy, we burn out our audience.

And be sure to sell in the caption of those personality-filled reels! Sales conversions are much more likely to happen when we balance the pitch with the bits of real life.

– Fun, personality-packed content = high shares + warm leads

– Nurturing = trust-building

– THEN the sales posts actually convert

Don’t be afraid to show the you behind the brand. You don’t have to trauma dump to connect—you just have to show a little personality. 🙌

If you're looking for support, tips and insights as you grow your business' social media, come join the Brandakin Besties Community! This group offers a unique way of connecting with me (Emily! 👋) and with other business owners and content creators. As a Brandakin Bestie, you'll get 1:1 support from me. It's like having a social media expert on speed dial. Become a Bestie and learn genuine, helpful answers to all of your social media questions.