How to Create Instagram Posts That Get Shared (The Humor Hack You’re Missing)

Let me let you in on a little secret:
📈 I didn’t realize how much reach I was missing out on until I started leaning into humor.

Once I began using Instagram’s humor pillar, everything changed, more views, more shares, and a much deeper connection with my audience. 🤯

The best part? With Instagram’s remix feature and editing tools like CapCut, making funny, engaging content is easier than ever!

Let’s break down how you can start posting content your audience actually wants to share (without sacrificing your niche or your personality).👇🏼

Why Humor Posts Work So Well 💡

Humor connects. Period. It’s the “that’s so me!” moment that gets people to share with their BFF, their coworker, their group chat. 🤭

Here’s what humor content can do for your biz:

• Boosts reach and exposure 🧲

• Builds trust and relatability without selling

• Brings your personality forward (which is your brand)

• Increases followers through shares

Types of Humor Content to Try 🎭

Let’s be real—funny content doesn’t always mean you have to be a comedian. Here are a few creative ways you can sprinkle humor into your content strategy:

• Remixed Reels: Remix trending videos and add your spin using your brand colors and fonts

• CapCut Edits: Create reels using relatable clips or memes

• Memes: Simple graphics, BIG laughs

• Funny Audio: Jump on light-hearted trends that align with your niche

• Funny Storytelling: Tell a real-life, hilarious story

• Carousel with Punchlines: Use multi-image carousels to build anticipation and then drop the joke

The Secret Ingredient? Specificity. 🎯

The more specific the humor, the better it performs.
Seriously, specificity is what makes a post blow up.

Let’s say you post:
📝 “Me on my way to edit ten reels but I’d rather nap.”

Now tweak it to say:
📝 “Me on my way to edit the ten reels I just filmed, but I’m sweating, my voice sounds like gravel in my ears, and I’d rather be napping.”

See the difference? The details pull people in because they feel seen. That’s the kind of post that gets shared over and over again.

But Will Humor Get Me Clients? 🧐

Maybe not directly, but it does get you:

• Seen by new audiences

• Remembered for being relatable

• Trusted for being human

When people feel connected to you, they’re so much more likely to buy from you later. (That’s what we call long game marketing, bestie.)

Ready to Go Viral? 😉

If you want help weaving humor into your niche in a way that still feels strategic, I’m here for you!

Head to the Contact Page  to reach out and we can talk about how I can help you build a content plan that connects, converts, and cracks a smile. 😎

In the meantime…
Good luck and get your funny on! 🤪