Hashtags for Your Online Business
If you’ve ever found yourself staring at your post wondering, “What hashtags should I even use?” you’re definitely not alone.
Hashtags can feel confusing, but when you understand how they work, they become a powerful tool for visibility, connection, and growth.
Let’s break it down. There are four types of hashtags every online business should use regularly:
1. Business-Related Hashtags
These hashtags describe what you do or sell. They help attract people who are actively searching for your niche or offer.
Example: #socialmediastrategy or #etsyshopowner
2. Location-Based Hashtags
Whether you serve a local community or want to connect with nearby businesses, these hashtags let people know where you are.
Example: #fargobusiness or #midwestmakers
3. Branded Hashtags
This is your signature hashtag, your business name or a custom tag for your offers or campaigns.
Example: #brandakinsocialfargo
Pro tip: Encourage your clients and community to use this too!
4. Community Hashtags
These are used by people in your space. They help you find your people and show up in relevant circles.
Example: #womeninbusiness or #momboss
So, why use all four?
Each hashtag type brings in a different set of eyes. Combining them helps you reach new audiences, increase discoverability, and build long-term brand recognition.
And don’t forget about your branded hashtag.
When someone clicks on it, they’ll see a curated collection of your posts, testimonials, and content, all in one place.
💡Quick Tip: Create 3–5 different hashtag groups using a mix of these types and rotate them depending on the post type.
📌 Need help building your own hashtag strategy or customizing sets that fit your niche? I offer content audits, strategy sessions, and full-service support to help you grow, without the overwhelm.
Let’s connect and make your social strategy work for you.
And don't forget: you can (and should!) use a hashtag customized to your business name. That way, if people search your business by hashtag, they'll see all your posts!