Day 12 of Social Media Growthmas - What to Pin on Instagram: Stop Guessing and Use These Strategic Tips

📌 Stop wondering what to pin on your Instagram profile, let’s make it easy!

Pinned posts are prime real estate. They’re one of the first things a visitor sees when landing on your profile, and they can make the difference between a new follower… and someone who clicks away.

That means choosing strategically is key. Let’s break it down.

Why Pinned Posts Matter

Your Instagram profile is like your digital storefront. It should be:

• Welcoming

• Clear about who you are

• Full of helpful, relevant info

Pinned posts help you lead with your best content and give new visitors a reason to follow and stick around. So what should you actually pin?

What to Pin at the Top of Your Instagram Feed:

🔥 Your most high-converting post
Which post has driven the most traffic, DMs, or conversions? Pin it! It’s already proven to perform.

📣 Your “introduce yourself” post
Give people a chance to meet you and your brand. This is especially important for small business owners or personal brands.

💡 A value-packed carousel or reel
Think: tips, how-to’s, or something educational that aligns with your niche. This helps position you as a go-to expert.

💬 A post with strong social proof
Got testimonials, client wins, or a viral post with tons of comments? This is a great way to show you’re the real deal.

🎥 A reel that shows your personality
People connect with people. Let your audience see and hear you if possible!

Pro Tips to Make Your Pinned Posts Work for You:

✅ Make sure your hook is strong. You want your post to instantly grab attention.
✅ Keep your pinned content updated. If a pinned post is outdated or underperforming, swap it out.
✅ Use your caption to invite engagement—questions, CTAs, and comments go a long way!

Remember: pinned posts are your first impression.

Make sure you’re leading with content that showcases your value, personality, and expertise. Think of these posts as your personal highlight reel.

✨ Whether you’re trying to grow your following or turn viewers into paying customers, this simple switch can boost your profile performance in a big way.

Need help picking which posts to pin or planning a feed that converts?
Join the Brandakin Besties Community! That’s where we talk strategy, content ideas, and take the overwhelm out of social media.

You’ve got this, Day 12 of Social Media Growthmas is here to help you finish strong! 🎄📈