Create Social Media Content that Converts
Want to know the secret to creating social media content that converts? And the best news: not only does it convert, this tip will help you keep up your consistency across social media accounts.
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The secret to creating content that converts and to increasing your posting consistency is reusing your content. That's it! Reuse content. β»οΈβ
You've spent time and energy creating valuable content. If your metrics show that a piece of content is full of quality and has a strong message, it should be shared more than once! ππ»
Think of it this way: if 20 people start following you two weeks after you've posted something great, will those new followers see that content? Probably not. Reposting content and sharing again means that people who've been drawn to what you're offering don't miss the great information you've put out there. π€©β β β
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Also, once you’ve shared multiple posts, the older posts get buried way down in your social media account. Most of the time, when you repost content, people won’t even notice you’ve posted it before. π²β β β
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Don’t go crazy trying to produce high quality content ALL the time. π
This is a guaranteed way to get burned out and end up throwing in the towel on your social media plan. Reuse your quality content because everyone should see it! β β β
Here are some options for repurposing contentππΌ
π copy and paste it all
π copy and paste just the caption but use a new graphic, reel, photo
π use the exact same reel/photo/graphic but create a new caption
π make a blog post/email/guide into a social media post
π make a social media post into a blog post, email, or guide
π make a caption into a reel
π make a reel into a caption
π make a reel into a graphic
π make a graphic into a caption
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β You can also always switch out a few things like hooks, CTAs, hashtags, audios to test! ππΌππ» See what works best and put that strategy into practice.
As you work to grow your social media presence, I've got a great support option for you. Come join the Brandakin Besties Community! This group offers a unique way of connecting with me (Emily! π) and with other business owners and content creators. As a Brandakin Bestie, you'll get 1:1 support from me. It's like having a social media expert on speed dial. Become a Bestie and learn genuine, helpful answers to all of your social media questions.