Content Creation Secrets from a Social Media Manager

Let’s be honest, content creation can feel overwhelming.
But it does not have to be that way.

When I first started managing my own social media alongside my clients’ accounts, I felt exhausted. I spent so much energy building strategies for others that I had nothing left for my own.

Can you relate?

After some trial and error, I figured out a few strategies that helped me create a lot of content in a short amount of time. These hacks saved me time, energy, and stress and now I’m sharing them with you.

Copy and Paste

If a post did well before, post it again.

Use the same image or graphic and the same caption. Just give it a little space from the original. I like to scroll my feed and make sure I don’t see the original post within the first couple swipes.

This is a smart way to work. If something connected once, chances are it will connect again.

Repurpose Your Wins

Take a high-performing post and present it in a new way.

You can update the graphic or swap in a new photo. Use the same caption, just tweak the emojis or layout a little to give it a fresh feel.

This gives new life to content that already works.

Maximize Every Platform

Do not limit your post to one platform.

If you are already creating content, you should be posting it everywhere you are online. Instagram, Facebook, Pinterest, Threads, LinkedIn — wherever you show up.

You are already doing the work. Let it work harder for you.

Change the Format

Flip your content into a different type of post.

Turn a caption into a reel. Turn a reel into a carousel. Record yourself reading the caption and post it as a video. You do not need brand new ideas every time, just new ways to share them.

Keep It Simple

Not every post has to be polished or perfect.

Record a timelapse of you working. Snap a quick photo of your desk. Share a selfie or a view from your day.

Write captions that are short and to the point. One clear sentence can be more powerful than ten.

Let Content Feel Easy

You do not need to spend hours making new content.

These five simple hacks will help you stretch your best posts and take the pressure off of showing up perfectly every single time.

Need help building a content system that works for your business?

👉Click here to get in touch  and let’s talk about how Brandakin can support your content strategy. You are not alone in this!