The Only Real Way to Boost Engagement and Sales

As a social media manager, I believe there's only one real way to boost engagement and sales. And it’s not just about vanity metrics - it’s about trust, connection, and conversions.

Did you know that social media posts that include human faces get 38% more likes and 32% more comments than those without? 

That's a crazy statistic, right?

It's also a great reminder that we need to show up for our businesses on social media.

People don’t buy from logos.

They buy from humans they like, trust, and feel connected to.

When you show your face online, even if it’s just in a quick story or a 15-second video, you’re telling your audience:

✔️ There’s a real person behind this brand
✔️ The brand owner cares enough to show up for customers
✔️ The brand doesn't have anything to hide—real people are involved and are there to help

And that kind of visibility leads to engagement, loyalty, and sales.

So if you’re waiting until you “look better” or “feel more confident,” let this be your sign to start adding your face to your social media now.

You can ease in with:

→ Chatting on stories
→ Quick talking head reels
→ B-roll footage of you in action

Just start showing up - literally. Your business deserves to be seen—and so do you. 💥

As you work to grow your social media presence, I've got a great support option for you. Come join the Brandakin Besties Community! This group offers a unique way of connecting with me (Emily! 👋) and with other business owners and content creators. As a Brandakin Bestie, you'll get 1:1 support from me. It's like having a social media expert on speed dial. Become a Bestie and learn genuine, helpful answers to all of your social media questions.