Are You Really Checking Your DMs? Let’s Talk Auto-Replies

Let’s be real for a second, auto-replies in the DMs are everywhere right now.
And while they can be helpful, there’s something I’ve been noticing.

A lot of accounts with auto-replies don’t ever follow up.

You’ve probably seen it too, you send a message, get a scripted response instantly,
and the nothing.

Auto-Replies Are a Tool, Not a Replacement💡

There’s this subconscious idea that if an auto-reply goes out, the job is done.
But here’s the truth:
That automatic message is just the beginning of good customer service, not the whole thing.

Most auto-replies aren’t personalized. They might answer a part of someone’s question, but they rarely make the person feel seen or supported.

And you already know this: connection leads to conversion.
If your DMs are cold and automated, you’re missing a big opportunity to build trust.

So Are Auto Replies Bad? Not at All 🙅🏼‍♀️

They’re actually super helpful when used well.
You can use them to share:

• Store hours

• Booking links

• Services offered

• Response time expectations

This kind of info can give your audience quick answers, which is amazing!
But that can’t be where the conversation ends.

The Real Magic? A Human Response 💬

Once that automated message goes out, make it a habit to go back and follow up.

✅ Thank them for reaching out
✅ Answer their full question (not just the easy part)
✅ Ask if they need anything else

Even if the auto-reply covered part of what they needed, go back and make it personal.

People know when they’re talking to a bot… and they know when they’re being cared for.
One of those creates loyal customers, the other doesn’t.

Quick To Do✔️

If you’re using auto replies right now, take a moment to:

• Review what the message says. Does it actually help?

• Check your inbox and reply to anyone still waiting on a real response.

• Set a daily reminder to follow up in your DMs, even just 10 minutes a day makes a difference.

Showing up with real customer service in your DMs isn’t just about being polite, it’s about showing your audience that they matter. And when people feel seen and supported, they stick around 💖

Need help managing your inbox or creating an intentional DM strategy?
Let’s chat, this is one of the things Brandakin does best 🫶🏼

Let’s keep social media social and keep the human at the heart of your brand!