3 Pieces of Instagram Advice I’ll Never Follow (And Why)
One of the biggest lessons I've learned as a business owner is that success doesn't come from following every piece of advice you hear online.
For a long time, I thought there was one "right" way to grow on Instagram. I tried to follow the rules, keep up with the experts, and do what everyone else said I should be doing.
But over time, I realized something.
Just because advice is popular doesn't mean it's right for your business.
Here are three pieces of Instagram advice I personally don't follow.
1. Plan Your Content Months in Advance
I know this one is controversial.
I only create weekly content calendars for my clients.
Why?
Because social media changes fast. Business changes fast.
If something starts outperforming your expectations, I want the flexibility to create more of it immediately. If a topic falls flat, I don't want to be stuck posting three more weeks of similar content just because it was already scheduled.
A strategy should be flexible enough to evolve with your audience.
2. Post Five or Six Times Every Day
For most business owners, this simply isn't realistic.
Unless you have a dedicated content team, trying to post that often usually leads to burnout or lower-quality content.
I'd much rather see someone create three highly strategic, valuable posts each week than flood their audience with content that lacks intention.
More isn't always better.
Better is better.
3. Don't Get Personal on Your Business Account
This is probably the piece of advice I disagree with the most.
People buy from people they trust.
And trust doesn't come from educational posts alone.
Some of the strongest connections I've built with my audience have come from sharing small pieces of my life. My routines. My interests. My pets. My wins. My struggles.
You don't have to share every personal detail of your life.
But letting people see the human behind the business creates connection, and connection shortens the buyer's journey.
People want to know who they're working with.
That's part of your brand.
At the end of the day, social media isn't about following someone else's playbook.
It's about building a strategy that works for your business, your audience, and your goals.
Sometimes the best thing you can do is question the advice everyone else is blindly following.
Because what works for someone else isn't always what will work best for you.